Comparing your association’s email performance to industry standards can help you identify where your strategies are succeeding and where you can improve. Email benchmarks can also serve as inspiration for ways you can test timing, subject line length, send day, and more with your own audience to see how they respond.
Our 2022 Higher Logic Email Benchmarking report summarises email data from Australia, New Zealand and North America. Specifically for marketers in the association industry, we pulled from more than 1,500 organisations and over 2 billion emails sent in 2021 and 2022. It will help you understand what metrics to analyse, what goals to set, and how your email marketing measures up to other associations.
Download the report to learn more about 2022 email trends including:
The impact of Apple’s Mail Privacy Protection feature on open and click rates
Average open, click, and unsubscribe rates
Factors that impact message performance including send day, subject line length, and list size
Email volume
