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  • At Higher Logic, we’re thankful to work with 25 million users in over 200,000 communities. Our clients span the globe supporting industries of every kind, and it’s important to us to bring like-minded people together. During this time of thanks, the entire Orange Army feels grateful for its supportive clients and active Huggers. Check out what some Higher Logic clients feel thankful for this year: HIGHER LOGIC’S USERS GROUP HUG is unique to Higher Logic. Nearly 3,000 clients are...

  • Peggy M. Hoffman, CAE, is Mariner Management’s president and the resident expert on communication, marketing and building community. In addition to managing organizations, Peggy has provided training and consultation on leadership development, component relations and strategic planning to more than a dozen national associations and many local groups over the past 30 years. She loves to write and share, and has a true passion for volunteerism. Find her on Twitter @peggyhoffman or send her an...

  • This is a guest blog post by Donna Vieira , Vice President of Marketing of interlinkONE and Grow Socially. Donna and her team work with associations to help them successfully grow and transform their organizations. Their approach includes online marketing plans, which include social media marketing techniques, as well as working to create Millennial-friendly work cultures, environments and policies. Learn more about Donna by following her on Twitter, @DonnaVieira, connecting with her on LinkedIn,...

  • Ryan McKeown is an implementation project manager at Higher Logic. He focuses on helping new clients through the building, implementation and launch for their community sites. Ryan's post from Super Forum was originally published on Higher Logic's Users Group (HUG) blog. Behind every great community is a highly caffeinated, professional multitasking master of strategy, known simply as “the community manager”. If the Wizard of Oz had a community site, this person would undoubtedly be manning...

  • Online communities pride themselves on bringing innovation to the member experience. To be an innovator in the community space means tackling new ways to communicate and offering useful content to members on a regular basis. Some of the best content creation ideas come from our own clients. Check out Higher Logic’s top five for content creation that you can implement right away. Ask the expert sessions Your community is teeming with members who are thought leaders and experts in their fields....

  • Forward thinking organizations are moving away from traditional help desk models. No longer do customers need to sit and wait for an automated support queue—they can and should expect real-time responses. An integrated service model for customers, including a support portal, social media engagement and an online community, can provide faster response times and give customers and members the option as to how they interact with the organization. In addition, the idea of crowd sourcing content for...

  • Whether it’s the lingering effects of the Target credit card breach, hackers infiltrating a Canadian government organization’s website or the recent news that Russian hackers have stolen 1.2 billion Internet usernames and passwords, barely a day goes by without news of a cyber-attack. It’s glaringly apparent that organizations need to be thinking about cyber security, and need to be taking action on ensuring that their users’ data is secure. If the risk of cyber-attacks alone isn’t motivation...

  • Clients of Higher Logic and Personify came together last week to discuss the best ways to take advantage of both platforms, and to increase community activity and communication. Currently, over 47 mutual association clients have utilized the Personify Gold Star Integration and activity sync back to their databases to offer single-sign-on, secure data exchange and find new engagement opportunities for their online communities. We invited The Council for the Advancement and Support of Education...

  • Our Learning Series guest speaker, Marcus Sheridan, and his team at The Sales Lion, have some follow-up advice on how everyone in your organization can help develop great content marketing. Whether you’re running a Fortune 1000 company or a small trade association, the ideal scenario for content creation (i.e. great content marketing) is to get full buy-in and support from your employees and members. Here at The Sales Lion, we call the in-house creation of content “ insourcing ,” and we favor...

  • The Higher Logic team is excited to head south to Nashville for this year’s ASAE Annual Meeting and Expo. There’s plenty to see and do in the Music City, so don’t settle for work or play—take advantage of both! On your way to and from ASAE, make sure to check out these Higher Logic-approved activities. And don’t forget to tweet your favorites to us at #ASAE14. Honky Tonk Happy Hour Join Higher Logic on the reknowned Honkey Tonk Highway for some barbeque, country tunes and good times with...