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Higher Logic Blog

Clients of Higher Logic and Personify came together last week to discuss the best ways to take advantage of both platforms, and to increase community activity and communication. Currently, over 47 mutual association clients have utilized the Personify Gold Star Integration and activity sync back to their databases to offer single-sign-on, secure data exchange and find new engagement opportunities for their online communities.

We invited The Council for the Advancement and Support of Education (CASE), the International Legal Technology Association (ILTA), and the Society for Petroleum Engineers (SPE) to join us for a live demonstration of their solutions and candidly share their integration experiences. Adam, Jeanne and Liz shared their most impactful decisions.

Using Member Type For a New Interactive Space

Adam Rosenbaum, CASE

Adam asserted the community platform is a superior interactive space to CASE’s old staff intranet and listservs. Specifically, the member type connection made between database and community provides immediate engagement opportunities without compromising private information or discussions.

Our Learning Series guest speaker, Marcus Sheridan, and his team at The Sales Lion, have some follow-up advice on how everyone in your organization can help develop great content marketing.

Whether you’re running a Fortune 1000 company or a small trade association, the ideal scenario for content creation (i.e. great content marketing) is to get full buy-in and support from your employees and members. Here at The Sales Lion, we call the in-house creation of content “insourcing,” and we favor it for two main reasons:

  1. The depth of experience answering customer and prospect questions is deepest internally.
  2. The organization’s culture shapes the tone and style of the content – making it “sound” and “feel” more authentic.

While most C-level execs and small company owners love the concept of insourcing, very few know the straightest path to making it work for their organizations. Let’s take a look at that path and the steps to success with insourcing.

The Higher Logic team is excited to head south to Nashville for this year’s ASAE Annual Meeting and Expo. There’s plenty to see and do in the Music City, so don’t settle for work or play—take advantage of both! On your way to and from ASAE, make sure to check out these Higher Logic-approved activities. And don’t forget to tweet your favorites to us at #ASAE14.

Honky Tonk Happy Hour

Join Higher Logic on the reknowned Honkey Tonk Highway for some barbeque, country tunes and good times with ASAE friends. RSVP here. If you still want to see some sights when the party ends, we recommend

Why Your Online Community Needs the Board of Directors

What’s the one thing almost all associations have in common? It’s formal volunteer leadership programs. Volunteer leaders are highly visible, engaged MVPs in the association, lending credibility and encouraging other members to attend events and participate in activities. There are volunteer trainings, guidelines and formal committee structures and procedures, all of which boost the program’s credibility and desirability; members aspire to join the ranks of these MVPs.

The Community Roundtable recently released its 2014 State of Community Management report. You can read the full report here(link), but Joe Rominiecki makes a really good point in this article in today’s Associations Now(link) about how two parts of the study are particularly relevant to associations: leadership involvement and CEO participation.

The Community Roundtable report findings show that, among communities with formal leadership programs, 71 percent can measure the community’s business value. Only 33 percent boast the same among those without formal programs. Interestingly, while hundreds of associations have successfully launched private communities, the governance structure that exists for other parts of the association is still primarily absent from the community.

A topic of frequent interest and debate among Higher Logic clients is the auto-login feature. Auto-login embeds a user’s credentials into community discussion group emails, enabling users to click on links in emails generated by the community platform to engage in the community site without having to manually login.

Many community managers think it’s a great idea, especially when they’re looking at migrating a community that has “lived” on and communicated via a listserv for years, and they’re worried about the barrier of requiring users to visit a website to participate in the community. However, the issue isn’t totally black and white; there are definitely some risks involved with auto-login. If you’re debating about whether or not to enable auto-login for your online community, here are some pros and cons to think about.

  • Auto-login lowers the barrier to participation. Especially in the association space, the concept of an online community is nothing new; it’s just the format that’s new. Listservs have been one of the most popular benefits for many associations for years, because of the ease of use and low barrier to entry, since members are able to interact with each other via email. Especially when a community is migrating from a listserv to an online community software platform, auto-login can greatly ease the transition from old to new. It can really help mitigate users’ reluctance to log in to the site every time they visit, and we’ve seen community sites falter, if not fail, because the org didn’t enable auto-login.


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