So understanding your members’ (and potential members’) goals, shared interests, and preferences isn’t just good practice - it’s essential to staying relevant, retaining existing members, and attracting new members to maintain a dynamic, thriving, association.
We surveyed 350 association members to ask them what they value from most from their associations.
Download the report to get answers to questions, including:
What member benefits do members most value?
How often, and via what communications channels, do members prefer to hear from their association?
How important is a personalized member experience?
association
member
experience
report