Higher Logic

“People are always going to want to hear from someone who’s done the thing they’re trying to do.” - Nicole Saunders That’s the heartbeat of community. It’s people connecting over similar goals, challenges, lived experiences, and those small “oh, you too?” moments that make them feel seen. AI can help us get there faster. It can surface the right threads, point us toward the right people, and spark the conversations that might’ve never happened otherwise. But it can’t be the conversation. The future of community will be more intentional and more human. If AI helps take care of the logistics, we can spend more time talking with people, listening, and working through the messy and meaningful conversations that lead to real connection and progress.

Where in the world is Higher Logic headed in November? Come see us at the following events! 📅 November 5-6, 2025 - ACGI Software Solutions Summit virtual event. Attending: David Jovel (speaking) 📅 November 13 - Higher Logic Thrive Test Drive (virtual) 📅 November 17-19 — SlapFive: Customer Marketing’s CustomerXCon Attending: Nicole Saunders (speaking) - Customer Spotlight with Mimecast, Brendan Parm, William (Matt) Wood 📅 November 19 - Led by Community C.I.C NYC Meetup Attending: Nicole Saunders (speaking) will kick things off with insights on using AI in community strategy, followed by a fireside chat on customer communities and networking. https://lnkd.in/djpBJ55V 📅November 17-19, 2025 - ASAE: The Center for Association Leadership’s Alliance Partnership Summit and Leaders Retreat, Louisville, KY Attending: Mark Lowry and Julie Kaplan 📅November 20 - Australasian Society of Association Executives Association Skills Lab: Elevating Participant Engagement Online Workshop Sponsored by Higher Logic (APAC)

Last Chance! CFP Closes Today for Super Forum 2026 If you’ve been thinking about submitting a session, now is the moment — the Call for Proposals closes today, October 31! Don’t miss your chance to share your ideas, success stories, and strategies with the HUG/Vanilla community. Submit your proposal before midnight tonight: https://lnkd.in/eYccF4Xp 🎬 Ever wonder how Super Forum sessions are selected? Take a peek behind the scenes with Bettina Fowler, SVP of Customer Success Operations, and Floyd as they share their perspective on what makes a session stand out — and yes, Floyd gets a little creative! #Callforproposals #Deadline #SF26 #Community #AI

Is your online community starting to feel a little… haunted? Well here’s a Halloween "Survival Guide" for community managers— starring Floyd. Each of Floyd’s frightful alter egos are inspired by members community managers know too well. With the right strategy, turn them from spooky to super engaged! Which one is haunting your threads right now? (or is one of them YOU 😉) Any tricks we missed? #OnlineCommunity #CommunityManagement #SpookySeason #Halloween2025 #CommunityHumor

You can (and should) ask members what they want… but sometimes, you just have to watch what they actually do. In this clip from The Member Engagement Show, Christin Berry, CAE of ASAE: The Center for Association Leadership explains how data and asking for member input are only part of the story. You also have to layer in staff knowledge and organizational strategy. #Associations #MemberEngagement #DataDriven #HigherLogic #TheMemberEngagementShow

Community migrations tend to involve a lot of teams: IT, marketing, support, data, compliance. The platform touches so many systems and processes that everyone has a piece in it. Not every group is focused on the community itself, but most have legitimate dependencies like authentication, integrations, data governance, branding, analytics. That’s why migrations can feel slow or complex. They sit at the intersection of multiple priorities, each with their own requirements and timelines. Mapping out why each team’s input is needed and what kind of sign-off they’ll provide, e.g., decision, review, or awareness, helps keep things moving. IT especially benefits from early visibility since their project pipelines can be planned months (or even a year) ahead. It’s simple, but it gives everyone clarity on their role and prevents the project from stalling under the weight of “just one more approval.” What’s helped your team keep a migration moving smoothly?

The countdown is on! ⏰ The Super Forum 2026 Call for Proposals closes Friday, October 31 — don’t miss your chance to AMPLIFY your impact in Washington, D.C. this April. This year’s theme, “Amplify: Where Innovation Grows, Communities Thrive, and AI Accelerates Success,” is all about sharing ideas that inspire real transformation. We want to hear from YOU — are you ready to take the stage and help others grow through innovation, thrive in community, and accelerate success with AI?

The best ideas still start the same way they always have: with people who know their stuff, ask the right questions, and think critically about what they’re building. AI doesn’t really change that. If anything, it makes those skills even more important. The quality of what comes out still depends on the thought and intent we put into it. That’s why getting out into the industry to talk with customers, peers, and partners, hear what’s working (and what isn’t), and compare notes feels so valuable right now. All of that perspective makes its way back into how we think, build, and improve what we do. Over the past few weeks, our teams have had a chance to do a lot of that: 🔶 Florida Society of Association Executives Annual Conference – Sarah J. Spinosa and David Jovel took the stage to share practical ways to personalize at scale using member data + AI. 🔶 ChurnZero’s ZERO-IN – Brad Hornback and Heather Wendt met with customer success leaders to talk all things CS and community. 🔶 TSIA World ENVISION – Jennifer G., Bill Vear, and Brendan Parm connected with industry leaders to talk about how AI is shaping business strategies and where it’s opening new doors. 🔶CSAE Annual – Steve Oxee and Jessica Palmeiro had a great time connecting with association professionals. 🔶 Led by Community C.I.C’s Toronto Community Week – Nicole Saunders, Steven King, and Kris King joined discussions on the future of community, and Nicole led a session showcasing ways AI is improving the customer experience. Next week, we're headed to IMIS Users Group Annual Conference in Nashville and Metro New York Society of Association Executives - Metro NYSAE's Annual Synergy Awards. See you out there 👋

It’s here — Toronto Community Week hosted by Led by Community C.I.C kicks off today! 🎉 We can’t wait to hear from Nicole Saunders, our Senior Director of CX Strategy, as she shares how community teams are using AI in creative ways to improve customer experience. Catch her on stage Friday, Oct. 24 at 1:20 PM ET! You’ll also find Kris King and Steven King holding it down at the Higher Logic booth. Swing by, say hi, and talk all things community and AI 👋

Have an idea worth sharing? Super Forum 2026 wants to hear from YOU! 💡 Did you know the Call for Presentations closes October 31?  You don’t need a finished presentation — just a catchy title and a short description. Whether it’s a success story, a lesson learned, or an innovative strategy, your insights can inspire others and help shape an amazing Super Forum experience. Submit today👉 https://lnkd.in/ess74Wts #SuperForum2026 #SF26 #CFP #CommunityLeaders #ShareYourStory #ProfessionalGrowth