EBOOK
Advocate Marketing Carries Huge Power
Customer marketing programs should be focusing on creating brand advocates by building advocacy programs.
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What’s in the ebook?
As a customer success professional, you know how important it is to utilize your customers.
Identifying brand advocates and building brand advocacy programs is a key responsibility customer experience teams should take on.
If you want to harness the power of your customer base and help drive attributable revenue download a copy of this book.
01 Learn how to distinguish between Advocates, Influencers and Super Fans.
Learn how and why online community gamification can be used to improve overall organizational goals:
- Community gamification elements
- Organizational impacts
01 Learn how to distinguish between Advocates, Influencers and Super Fans.
02 Identify brand advocates from your current pool of customers.
Understand the three pillars of a successful gamification strategy:
- Affiliation
- Achievement
- Power
Find out how gamification can positively impact customer success trends:
- The Digitization of Customer Success
- Product-Led Growth
- The Rise of Customer Marketing
03 Secure executive buy-in for your program by measuring your program's success.
04 See real-life examples of best-in-class advocacy programs.
Discover how best to implement a gamification strategy for your team:
- Aligning CS KPIs and Gamification goals
- Building strategy
- Real world examples