Higher Logic

💡 Attracting new professionals to your association isn’t just about growing your member list. It’s about building a thriving, future-ready industry and community. But to connect with the next generation, organizations need to rethink how they communicate value and create meaningful opportunities for growth. We created a quick guide with some key areas to focus on, from career development to flexible membership. 🔗Download the list: https://lnkd.in/e_VqVGmC 🔗Or check out our blog for more: https://lnkd.in/eJ7ixpWm Is your association already using some of these strategies, and where could you do more? #MemberEngagement #OnlineCommunity

You don’t control where generative AI tools surface answers. But you can control what they have to work with. And online communities filled with real questions, discussions, and solutions are quickly becoming one of the most valuable content sources you own. They’re specific. Contextual. Peer-driven. Grounded in real use cases. That kind of content is more likely to be useful to LLMs because it mirrors how people actually talk about their problems and how they solve them. In a recent episode of Power of Connection, Brian Oblinger and Paul Schneider unpack what this shift means and how communities give brands a durable advantage. Full episode link in the comments.

Don't miss tomorrow's webinar: Association Voices: Winning Strategies from Association Leaders! There's still time to register 👇 During this live panel discussion, association professionals Georgina Solis, Lyndsey Murphy-Johnston and Mary Kathryn Jackson will share their success stories. Tune in for: 🔸Practical takeaways, inspiration, and actionable strategies 🔸Real-world examples of customers using Higher Logic products 🔸Ideas to optimize your community, marketing, and more! 🔗 Register for Free: https://lnkd.in/eqAiC7Sb

We're endlessly impressed by the PEOPLE working to drive community and engagement for their organizations. 🧡 So, over the next few weeks, we're going to celebrate the outstanding folks who won our 2025 Super Forum Awards. 🎉Kicking things off, congratulations to our Most Valuable Community Manager award winner: Katie Locke from the SOCIETY OF CHARTERED PROPERTY & CASUALTY UNDERWRITERS! 🎉 Katie’s leadership, responsiveness, and dedication to member engagement make her an outstanding example of what great community management looks like. We’re thrilled to celebrate her contributions—way to go, Katie! 💬🏆 #CommunityChampions #HigherLogic #CustomerSpotlight #CommunityManager #AssociationLeadership

What can other community teams learn from Board’s approach to driving millions in value? They didn’t try to launch everything at once. Instead, they focused on building a strong foundation, starting with content, layering in programs, and evolving the experience based on what members needed and what the business could support. Three things worth highlighting from Holly Rieke and Miran Saric's playbook: 1/ They treated internal knowledge as a content asset. Before creating anything new, the team audited what already existed. With help from their internal experts, they turned that knowledge into 110+ best practices, FAQs, and how-tos, which are now among the most visited areas of the site. 2/ They made participation feel approachable. Not everyone shows up ready to post. So they created low-barrier ways for members to get involved, from a contributor program (Community Captains) to short-form videos (“3 Questions”) that highlight customer voices and product insights. 3/ They proved the impact beyond community. Using Vanilla’s API, they pulled engagement data into their CRM to tie activity to ARR, contract value, and customer health. Separately, they track support savings through a case deflection model that blends traffic, ticket avoidance, and cost-per-case. They also developed an internal “Community Influence Value” metric to reflect the broader impact across the business. All of this has led to results like: - 64% growth in members - 98% increase in community posts - Millions in tracked value through support deflection and influence on customer health The numbers speak for themselves, but it’s worth calling out just how intentional this strategy was. Kudos to the Board team!🔥

🚀 Join Rowan Lalor and Jordan Baker at Australasian Society of Association Executives MX 2025 in Sydney! We’re excited to be part of MX 2025: The Future Member. It’s set to be a fantastic day of learning, inspiration, and connection, with workshops and discussions focused on the evolving expectations of tomorrow’s members. 📅 14 May 2025 | ⏰ 9:00am - 4:30pm AEST | 📍ICC Sydney 🔗 https://lnkd.in/gh2S9756 If you’re coming along, be sure to connect with Rowan and Jordan on the day; they’re keen to chat about all things member engagement. See you there! #AuSAEMX25 #ExchangingMemberExperiences #TheFutureMember #HigherlogicAPAC

We're proud to be sponsoring the Association Women Technology Champions Happy Hour at ASAE: The Center for Association Leadership's MMC + Tech Conference next week! 📅 When: Monday May 12, 2025 | 5-7pm 🗺️ Where: Yardbird, 901 New York Ave NW, Washington, DC 20001 🔗 RSVP: https://lnkd.in/g2rzK63x Join us to socialize and network with industry peers from the AWTC community of women and allies. All are welcome!

Think AI isn’t part of your day-to-day? If you’ve ever saved time by using spam filters, gotten personalized content recommendations, or let an autocorrect tool fix your grammar, you're already using it.🧠📊 Discover how associations benefit from AI upgrades in tools they already have, and how Higher Logic is making AI more accessible than ever.✨ 🔗 Link in comments 👇 #AI #MarketingAutomation #Associations Author: Brendan Leehe

A strong community doesn’t start with content. Or an engagement strategy. Or even the platform. It starts with a decision: What role will this community play in your customer experience, and what will it take to support that long term? Before you choose a tool or plan your launch calendar, you need clarity on: - Who the community is for (specifically) - What value it’s meant to create for them and for your business - And what team or resources will make that possible behind the scenes Get those decisions right, and the rest has something to build on: - Onboarding becomes intentional, not just a welcome message - Events and programs reinforce your purpose, not just fill a calendar - And members show up with a clear sense of what the space is for On May 14, we’re talking with Izzy Neis of ModSquad and Heather Wendt of Higher Logic about how to set that kind of foundation and why it matters. Registration link in comments.

Where in the world will Higher Logic be in May? ✈️ 🌎 5/12-13 Mark Lowry, Jessica Palmeiro, and Sean McVay are off to ASAE: The Center for Association Leadership's MMC + Tech Conference in Washington, DC. Higher Logic is co-sponsoring the Happy Hour on 5/12 from 5-7 PM at Yardbird - come have some fun with us! (RSVP here: https://lnkd.in/g2rzK63x) 5/14 We're proud to be the title sponsor of Non Dues-a-Palooza - and we're hosting it at the Higher Logic office in Arlington, VA! Stop by for ideas that will help you increase your organization's revenue. 5/14 Meanwhile, Rowan Lalor and Jordan Baker from our APAC team will be in Sydney, Australia, for Australasian Society of Association Executives's MX 2025 Roadshow. Dive into their theme, "The Future Member," and explore shifting member expectations and strategies to help your association stay ahead. 5/15 We're excited to sponsor the Florida Society of Association Executives Leadership & Management Summit and our very own Steve Oxee will be on-site. Stop by and say "hi!" 5/15 Join us at 1 PM ET / 10 AM PT for a free webinar: "Association Voices - Winning Strategies from Association Leaders," featuring a live panel of real association professionals. Lyndsey Murphy-Johnston, Georgina Solis, and Mary Kathryn Jackson will share how they use Higher Logic to drive results. 5/21 At 10 AM AEST / 12 PM NZST our APAC team is hosting a free webinar called Connecting Beyond Boundaries. Venessa Paech (BFA, MA, PhD cand.), Pamela Brown and our very own Brendan Leehe will walk you through how to better engage rural members with community strategies. 5/21 - We can't wait to co-host Association Forum's Association Executive Luncheon on "Harnessing AI to Enhance Relevance, Member Value and Learning" with D2L. Rob Wenger and Jeff Salin will guide association leaders on how to succeed in the age of AI. What a lineup! Can't wait to see you all out there 🧡 #AssociationEvents #Community