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  • Last week I did a webinar for the Higher Logic Learning Series (with my co-author, Jamie Notter) that talked about some of the research and findings in our new book, When Millennials Take Over. You can watch the whole webinar via the embedded video below: I know this post goes a little bit beyond the scope of online communities and community management, but I think it’s important to not lose sight of the big picture changes happening here. In the webinar, we talked about four key capacities...

  • At Higher Logic, we’ve always believed that the key to engaging members, customers and constituents is through building a private community over which your organization has control, rather than building that community on a public social media site. But because of the popularity of sites like Facebook, Twitter and LinkedIn—and the fact that those platforms are free (although the time your staff spends managing them is not)—many organizations think that member engagement efforts are better spent...

  • Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn . Proving your community’s ROI is one of the most daunting tasks for a community manager. The greatest ROI from our online community was a nearly 5 percent increase in...

  • I spend a lot of time talking with organizations about communities. I listen to their challenges, their frustrations and their successes. What I’ve discovered is some organizations buy into some of the biggest community management myths out there. These myths then impair their ability to develop the kind of Fiercely Loyal community they know is possible. I’d like to do a little “myth busting” and perhaps share some fresh and useful approaches to these challenges. Myth #1: Communities don’t...

  • Higher Logic clients love our Higher Logic Users Group (HUG) and so do we! It’s the perfect example of a dynamic and happy online community. We couldn’t be more in love with the engagement. HUG helps Higher Logic clients get the most out of their investment and is the home base for all things community management. Every day hundreds of messages are exchanged – the conversations and contributions are pretty sweet – and we want to share them with you. This is our community love story. Stats...

  • For those of you who don't know, I'm currently in my third, decade-long career. I left school at 15 years old with absolutely no idea what to do. After trying a number of jobs, my brother eventually talked me into enlisting in the Royal Navy. For the next 10 years, I traveled the world and had an absolutely brilliant time. Now it's fair to say that back then, I was never really a career man (apparently I had issues with authority). The main reason was my innate ability to question orders. ...

  • Martha Jack is founder and director of eConverse Social Media, serving member-based organizations to make their online communities the best they can be. eConverse specializes in strategy, design, launch and management of internal communities to help increase retention, provide new benefits and develop non-dues revenue for organizations. Martha and the eConverse team have worked with Higher Logic clients for five years. I firmly believe that it's absolutely crucial to know your community's...

  • Happy 2015 Community Manager Appreciation Day! Community Manager Appreciation Day (Monday, January 26, 2015) was epic. Bigger, better and bolder than last year. Recognizing and rewarding hard-working community managers should happen more than once a year and in every city. (There, we said it.) So we set out to make this happen. The Community Roundtable and Higher Logic teamed up to host a six-city celebration. This post will describe what went down. Snow and winter weather in the...

  • For decades it has been understood that information should only be shared with the people who truly “need to know” it. Part of this was driven by efficiency. It would take a significant amount of time and effort to communicate everything to everybody, particularly before the Internet, so we made careful choices about what information we shared with whom. Since the arrival of the Internet, of course, it has become much easier to share information with large numbers of people. But our hesitancy...

  • Facebook recently announced a new enterprise-focused version of its social network, Facebook at Work . The features will include document collaboration, employee news feeds and profiles and the ability to build a professional network of contacts. Facebook is still a free platform (and right now, Facebook at Work is as well. They’re also touting the fact that it will be ad-free), so those who use it personally might gravitate to it for that sole reason. Most businesses will probably still shy...