2013 ASAE Annual

Higher Logic to Attend, Lead Educational Sessions at 2013 ASAE Annual Meeting & Expo

The "Orange Army" to Set Up in Booth #413 at This Year's Show

Washington, DC – July 24, 2013 – Higher Logic, the leading industry provider of private collaboration software for associations, will be exhibiting at next month’s ASAE Annual Meeting and Exposition, taking place August 3 through 6, 2013 in Atlanta, GA.

“We’re proud to once again be attending this important event that brings together like-minded association leadership to share and exchange information that will best serve their individual needs,” said Rob Wenger, CEO of Higher Logic. “We understand the needs of this unique audience, which includes the need for a sophisticated, private CRM that can help them reach membership and engagement goals. We’re thrilled to not only be setting up space in the exhibit hall where attendees can get hands on with our Connected Community, but to also be sharing our insight during several educational sessions throughout the meeting.”

Setting up shop in booth #413, Higher Logic’s “Orange Army” of representatives will provide hands-on demos of its Connected Community platform and Higher Logic Mobile as well as answer individual questions. In addition, attendees will be provided an opportunity to visit the booth at randomly selected times during the expo to win prizes like custom t-shirts. Attendees should follow the company on Twitter at @HigherLogic for these opportunities.

Throughout the duration of the meeting, Higher Logic staff will be leading several educational sessions, including:

  • “Rebuilding the Volunteer Spirit: Tales from Five Associations,” being led by Andy Steggles, President of Higher Logic and author of the bestselling Social Networking for Non-Profits; Laura Brood of FPA; and Liz Messner of SPE on Tuesday, August 6 from 10:45 a.m. – 12:00 p.m.
  • “C-Suite Update: The Crossroads of Technology & Business Innovation,” being led by Reggie Henry, manager of strategic partnership, along with Higher Logic client ASAE on Monday, August 5 from 8:45 – 10:00 a.m.
  • “Deep Dive: Mobile – Strategy to Implementation,” being led by Reggie Henry and Amy Hissrich along with ASAE on Monday, August 5 from 1:30 – 4:30 p.m.

A full schedule of sessions in which Higher Logic is presenting can be found at their booth, #413, throughout the duration of the meeting.

“It’s becoming more and more apparent that if organizations want to stay competitive and relevant, they need to learn to adopt social technologies for external and internal audiences alike,” said Steggles. “It’s our job at Higher Logic to make sense of this challenge and provide the technology and methodology for them to be successful in reaching their engagement, recruitment, retention and business needs.”

Sunday night Higher Logic will be hosting a networking reception for ASAE attendees, clients and colleagues with fellow exhibitors – HighRoad Solution, JobTarget, and mindSHIFT Technologies. Email event planner, Lauren Wolfe (lauren(at)higherlogic(dot)com), to inquire about event details and an invitation.

About Higher Logic

Higher Logic provides innovative professional social media and mobile applications for organizations worldwide that are seeking to create conversation, share knowledge and build community. Our premier offering, The Connected Community™ software suite, empowers organizations to share best practices and collaborate—anytime, anywhere. Please visit www.higherlogic.com to learn more of follow @HigherLogic on Twitter.

About the 2013 ASAE Annual Meeting & Expo

The 2013 ASAE Annual Meeting & Exposition is the premier event for the association industry and will take place August 3-6 in Atlanta. Ideas transform into solutions with more than 120 innovative learning sessions. Challenges become accomplishments in the world-class Association Solutions Marketplace and colleagues are friends immediately after the amazing networking events. Read more information: http://www.asaeannualmeeting.org.