Higher Logic and Fanaticall, Inc. Announce New Partnership

Higher Logic and Fanaticall, Inc. Announce New Partnership

Online community platforms and expert calling networks work together to provide better knowledge service to mutual clients

Washington, DC – March 4, 2015 – Higher Logic, an industry leader in cloud-based community platforms, announced a new partnership with Fanaticall, Inc., to offer the Expert Calling Network (ECN℠) service to its customers. Fanaticall’s Expert Calling Network (ECN) technology will be integrated with the Higher Logic online community platform, so members using communities can monetize live, one-on-one calls with industry peers or new clients.

Both Higher Logic and Fanaticall, Inc. offer SaaS-based products that optimize industry expertise and knowledge centers,” says said Mark Lowry, CRO of Higher Logic. “We’re excited to introduce Fanaticall’s ECN to our association clients, who can benefit greatly by incorporating a calling network into the fabric of their communities, which will enhance preexisting resources such as member directories, mentoring and volunteer programs.

The Expert Calling Network (ECN) service is a transactional platform that can provide a new source of non-dues revenue for any association. Profiled within the Association’s branded ECN, members can post rates at which they’ll make themselves available for paid phone calls. By participating in an ECN, members can boost their online profile, win new clients, and earn revenue when they provide their expertise or share their knowledge with others.

Associations and their membership contain a deep reservoir of knowledge and expertise in an online world increasingly flooded by noise and content clutter,” said Brian Christie, CEO for Fanaticall, Inc. “By participating in an Expert Calling Network, these organizations and their members get paid when making their expertise directly accessible to consumers or businesses seeking to cut through all the noise.

About Fanaticall, Inc.

Fanaticall offers Software as a Service (SaaS) to power Expert Calling Networks (ECN℠). An ECN is a group of subject matter experts paid to offer opinions or share knowledge over the phone. Organizations deploying a privately branded ECN can support members and earn new revenue. Participating experts can boost their online profile, win new clients and earn revenue. Fanaticall is a portfolio company of TomorrowVentures, the investment arm of Google Chairman Eric Schmidt. For more information, please visit www.fanaticall.com.

About Higher Logic

Higher Logic is an industry leader in cloud-based community platforms, with over 25 million engaged members in more than 200,000 communities. Organizations worldwide use Higher Logic to bring like-minded people all together, by giving their community a home where they can meet, share ideas, answer questions and stay connected. For more information, please visit www.higherlogic.com.