Press Release

Higher Logic Partners with ASAE and OCR for Upcoming ASAE Tech Session on Automation

Session to focus on journey mapping to increase retention and satisfaction for first-year members

Washington, D.C. — December 10, 2015 — Higher Logic, the industry leading cloud-based community platform provider, will join ASAE and Online Community Results for a session dedicated to automation for associations at the 2015 Technology Conference & Expo.

The event, from December 15-16, with bring together association leaders interested in technology and taking the next step in leading organizations in the best technical and strategic direction.

Higher Logic’s CEO Rob Wenger will lead a workshop with Matthew Coffindaffer, CAE, Manager of Volunteer Relations at ASAE, and Ben Martin, CAE, Chief Engagement Officer of Online Community Results. They will review data and findings from a collaborative report done by all three partners. The data includes findings on improving the most critical time in the member life cycle – the first year – which has decisive implications for future engagement and investment activities for any organization.

"Being able to increase member retention rates, even a single percentage point, can have a significant impact on the lifetime value of members," says Rob Wenger, CEO at Higher Logic. "We have found that automated campaigns to get members engaged does increase engagement, which should yield increased renewals.""

This year’s conference and expo will be at the Gaylord National Resort and Convention Center at National Harbor, Maryland. For more information on ASAE’s Technology Conference & Expo, please visit its website: http://www.technologyconference.org.

About Higher Logic

Higher Logic is an industry leader in cloud-based community platforms, with over 25 million engaged members in more than 200,000 communities. Organizations worldwide use Higher Logic to bring like-minded people all together, by giving their community a home where they can meet, share ideas, answer questions and stay connected. Learn more at www.higherlogic.com.

About ASAE

ASAE represents more than 21,000 association executives and industry partners representing 10,000 organizations. Our members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. Learn more at www.asaecenter.org.