Exclusive Agreement for Turnkey Integration Optimizes Insight into Associations' Member Engagement
Washington, D.C. — March 27, 2018 — Higher Logic today announced a partnership with Advanced Solutions International (ASI). Under terms of the agreement, ASI will provide customers with Higher Logic for iMIS, a version of its flagship online community platform fully integrated with the iMIS 20 Engagement Management System (EMS)™. Going beyond basic integration, the agreement includes seamless, two-way connectivity using Higher Logic Activity Sync. This unique synchronization will deliver actionable business intelligence to inform overall membership engagement strategy, while also providing association members with a more streamlined user experience.
“ASI and Higher Logic are committed to driving up membership and accelerating engagement for associations and nonprofits, and today’s agreement furthers that mission,” said Higher Logic CEO Rob Wenger. “Communities have become the central engagement point of member-to-member and member-to-association interaction. Capturing and leveraging that data in an easy and pre-configured way makes this a simple decision for any successful association.”
Independent research from Lehman Associates, The Annual Lehman Reports™ Association Technology Study, found more than half of surveyed associations with a community platform use Higher Logic. Higher Logic gives customers, members, and prospects one secure location to interact, engage, and build value. With unique modules for volunteer, mentor, and events management, the platform also includes Activity Sync for automating how organizations connect activities within the community to other tools such as association or customer relationship management systems (AMS/CRM).
The exclusive integration with ASI will enable seamless two-way synchronization of data. For example, in addition to writing community activity back to iMIS, members working in the Higher Logic community will be able to update their contact information, which is sent to iMIS, and receive member notifications based on iMIS data. To provide clients with the ability to tie Higher Logic and iMIS centralized data into actionable insights, Higher Logic for iMIS will include dashboards and interaction data for member scoring, segmentation, and journey mapping.
“The unique integration of Higher Logic and iMIS is a powerful step forward in our continuing journey to provide our clients with easier and faster access to the information they need to make better business decisions,” said ASI Chairman and CEO Bob Alves. “We look forward to continuing to work with Higher Logic to ensure our clients and their members achieve great things through this ‘best of breed’ partnership. We are certain this combination is the most powerful solution for member engagement and management available.”
Advanced Solutions International (ASI) is a recognized global, industry thought leader that focuses on helping associations and non-profits increase operational and financial performance through the use of best practices, proven solutions, and ongoing client advisement. Since 1991, ASI has served nearly 4,000 clients and millions of users worldwide, both directly and indirectly through a network of over 100 partners, and currently maintains corporate offices in the USA, UK, Canada, and Australia.
About Higher Logic
Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the digital customer experience. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions, and stay connected. Everything we do - the tools and features in our software, our services, partnerships, best practices - drives our ultimate goal of making your organization successful. Learn more at www.higherlogic.com.