Expansion Will Accelerate International Growth and Increase Investment in Existing Asia Pacific (APAC) Customers.
Washington, D.C. — January 29, 2018 —Higher Logic today announced a new office in Sydney, Australia, the company’s first international location. The new location enables the company to efficiently service current customers and address the rapidly growing demand for its cloud-based customer engagement platforms and services across the Asia Pacific (APAC) region.
“Our strategic growth in APAC creates an exciting opportunity to deliver leading engagement platforms and best-in-class customer experience outcomes to organizations in Australia and eventually worldwide,” said Higher Logic CEO Kevin Boyce.
Centrally located in the heart of downtown Sydney, the new Higher Logic office address is Suite 1201, 32 Martin Place, Sydney NSW 2000 Australia. The Sydney office has already filled positions across sales, services, implementation and support, and is positioned for growth to fully support existing and new customers.
The Sydney team will be led by newly appointed Country Manager and Australia native Robert Barnes. With extensive experience driving results for companies, associations and not-for-profits, Barnes will help grow Higher Logic’s APAC market in this innovative hub and put the company closer to its 85+ APAC customers. Before Higher Logic, Barnes held leadership roles with Intuit, Aptify, and multiple associations across Asia Pacific.
“I’m excited and honored to join the Higher Logic team and support the company’s strategic, fast-paced growth initiatives in 2019,” said Barnes. “It’s critical to be where Higher Logic customers live and work, in order to deliver the best customer experience.”
Higher Logic’s Sydney team will kick off its expansion at this week’s CEO & Chair Symposium by Association Forum, at the Melbourne Convention and Exhibition Centre January 31 – February 1. A premium sponsor, Higher Logic will join executives from associations, charities, and not-for-profit organizations for two days of networking and thought leadership presentations. Barnes will present a session on creating the ultimate member experience on Thursday, January 31, at 3:30pm.
Higher Logic supports 3,000+ customers across 21 countries worldwide. Its international expansion comes on the heels of rapid domestic growth, being ranked as one of 2018’s 500 fastest growing companies in North America by Deloitte and fastest growing private companies in the U.S. by Inc. 5000.
About Higher Logic
Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the digital customer experience. Learn more at www.higherlogic.com.