3-PART WEBINAR SERIES
Applying Analytics, Automation and AI
Data-backed decisions are strong decisions. If you want to compete in today’s highly personalized, specialized market, you need to put your members at the center of everything you do, from program offerings to resources to their onboarding journey. What's the fuel that powers that member-centric focus? Data.
In this three-part series, we will dive into the world of member data. Whether you’re a data novice or a seasoned pro, you’ll walk away with tips to improve your processes and learn how to leverage all of the great information you’re capturing.
SESSION 1
Why Your Data Matters & What You Can Do With It
Learn how to harness your association's data and build a culture of analytics to help drive strategic decisions, enhance member experiences, and unlock new opportunities for growth. We’ll share real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Explore ways to use your data to monitor your organization’s health and performance, improve segmentation and personalization, identify member needs, trigger helpful automations, and deepen member engagement.
Christin Berry, CAE
VP, Business Analytics & Data Services
ASAE: The Center for Association Leadership
This live session has passed.
PRESENTERS
David Jovel
Sales Engineering Director
Higher Logic
SESSIONS
SESSION 2
PRESENTERS
Amber Worthen
Chief Executive Officer
Email Maven
Taryn Morrissey
Customer Care Strategist
Higher Logic
Applying Automation to Save Time & Effort
Explore how automation can revolutionize your association's operations. This session will cover practical applications of email automation to deliver more personalized member value, streamline tasks, reduce manual effort, and free up your team to focus on high-impact activities.
This live session has passed.
SESSION 3
Practical AI Uses to Advance Your Association
You’ve probably heard a lot about AI at this point – but maybe you’re still struggling to realize its full potential at your organization. During this webinar, we’ll dive into how and why to get started with AI and share examples of how other organizations are safely using AI to improve member engagement, personalize interactions, and drive meaningful impact for their associations.
This live session has passed.
Michael Jones
Vice President, Results Direct
PRESENTERS
Founder and Chief Operating Officer
CognitivePath Research, Inc.
Greg Verdino
Conor Sibley
Chief Technology Officer
Higher Logic
SESSION 2
© Copyright Higher Logic, LLC / sales@higherlogic.com / 4501 Fairfax Drive, Suite 600, Arlington, VA 22203 / Privacy Policy
There's a growing need for associations to elevate their understanding and use of technology to help manage membership, implement effective marketing campaigns, gain actionable insights from data, and create personalized member experiences. As this technology advances, associations must adapt - and we’re here to help.
Yet, surveys show many leaders remain hesitant to embrace AI, analytics, and automation—three key technologies that are game-changers for staff and members.
In this 3-part webinar series, we brought together industry leaders to help associations embrace analytics, automation and AI. Watch the recordings below!
Michael Jones
Vice President, Results Direct
SESSION 3
Practical AI Uses to Advance Your Association
You’ve probably heard a lot about AI at this point – but maybe you’re still struggling to realize its full potential at your organization. During this webinar, we’ll dive into how and why to get started with AI and share examples of how other organizations are safely using AI to improve member engagement, personalize interactions, and drive meaningful impact for their associations.
March 21 │ 2PM ET / 11AM PT
PRESENTERS
Founder and Chief Operating Officer
CognitivePath Research, Inc.
Greg Verdino
Conor Sibley
Chief Technology Officer
Higher Logic
