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Professionals reviewing association trends

Tags: Acquisition, AI, Engagement, Retention

2026 Association Trends & Predictions: What Leaders Need to Prepare For


Discover the top association trends shaping 2026, from discoverability and retention to community and AI—backed by new research and expert insights.

Kelly Whelan
Plan Ahead
association member using a learning management system

6 min read

Tags: Continuing Education, Acquisition, Engagement

3 Types of Online Learning: Professional Development Trends for 2026


Explore professional development trends, key types of online learning, and discover how to create engaging learning ecosystems.

Sarah Spinosa
Adapt to the Trends
Woman offering handshake to new association member

8 min read

Tags: Acquisition

Member Acquisition Strategies: How Do Associations Attract and Retain New Members?


Attracting new members is key to growth and long-term success for associations. Explore these five member acquisition strategies.

Sarah Spinosa
Read More
association professionals celebrating improvements to their website without a major redesign

4 min read

Tags: Acquisition, Engagement

Small Steps, BIG Results: Improving Your Website Without a Major Redesign


You don’t need a full-scale website redesign to improve usability, engagement, revenue generation, and member value. Here are some quick wins!

Laura Graham, Senior Solutions Architect, Results Direct, RD Mobile
Laura Graham
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association members engaging at a conference

7 min read

Tags: Acquisition, Engagement, Retention

Growing and Sustaining a Strong Membership Community


Successful associations need strong strategies to both attract new members AND build lasting relationships that keep them engaged and connected. Check out tips from our recent webinar!

Angela Bruce
Read More
abstract image representing search engine optimization (SEO)

6 min read

Tags: Acquisition

SEO Quick Wins for Associations: A Practical Guide


Search Engine Optimization (SEO) might sound daunting, but we've got some quick wins you can use if you’re a small association or nonprofit team.

Kelly Whelan
Read More
Member using association's learning management system to seek education

4 min read

Tags: Acquisition, Engagement, Non-Dues Revenue, Retention

Association Education Trends and Opportunities


More than ever, today’s associations must embrace innovative learning strategies to engage members and create ongoing value through their educational programs.

Kelly Whelan
Read More
learn how to empower brand champions

4 min read

Tags: Acquisition, Community Strategy

Strategies for a High-Octane Champions Program (Best of Super Forum 2024)


Champion programs can drive significant benefits for associations and companies, from member or customer acquisition to enhanced brand advocacy. Learn tips for building a champion program of your own from one of our Super Forum 2024 sessions!

Higher Logic
Read More
association member exploring credentialing programs

8 min read

Tags: Acquisition, Engagement, Non-Dues Revenue, Retention

Micro-credentials, Certificates, and Certification: Addressing Missed Opportunities in Association Credentialing Programs


Credentials offer major value for your members, but they can be challenging to manage. Learn how to make your certification, certificate, and other credentialing programs easier for staff and a better experience members.

Kelly Whelan
Read More
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Higher Logic Thrive is purpose-built for associations.

With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!

woman helping digitally transform her organization