Higher Logic Blog

The Millennial generation grew up with unparalleled abundance. Not a lot of generational authors mention this. They tend to focus more on the influence of the internet and social media, which is, of course, understandable. But the abundance piece is equally important. The internet is actually part of the abundance. Millennials grew up with every bit of information known to humans available to them with the swipe of a finger or a few taps on the keyboard. But the abundance they’ve experienced goes beyond the digital realm. Obviously we can look back through history and see an overall increase in standard of living, even more pronounced in recent years. As...
Our guest author is Peter Nelson, Director of Product Management at Informz. I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests. My first job was with a start up company that wrote research reports on small capitalization (aka “pink sheet” stocks) in my hometown. Our founder had been working at a brokerage house in New York City and decided to ditch the commute, buy...
One of the biggest frustrations I hear from community managers centers around how to communicate with members in an effective way (i.e. the information actually gets read!). I belong to a lot of communities, so I’m on the receiving end of these types of communications every day. My inbox is flooded with it, in fact. To be honest, I delete most of it before I even open it. But what doesn’t get deleted? What really grabs my attention and keeps me coming back? I’d like to share three real-life examples. ASAE’s Associations Now daily newsletter Even if I can’t read it in that moment, I mark every single newsletter with a reminder to read it later. And I’m...
Engagement and collaboration should be at the top of the list for best online experience. It might seem like creating cohesion for your organization, your communities and your brand can seem an insurmountable task, but you probably already have great content and brand advocates on your side. Not only a must for organizations, a compelling web presence has also evolved as a place to interact and collaborate with your audience—why direct people to several different places to have the same conversation? Gone is the practice of maintaining vertical channels—your organization’s website, social channels, events and online community all want and need to be connected....
When it comes right down to it, the function of an online community is all about giving people a place to engage, no matter their interests or industries. There are a number of cases that point to the bottom line results of having an engaged community. The American Society of Association Executives found that their members who are engaged in their online community are 30% more likely to renew. Further, they found that these engaged members are 23% more likely to recommend ASAE to their peers. It’s engagement or nothing. We’ve broken down engagement into three primary goals (we're seeing things in groups of three lately). For every suggestion that we receive,...

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