Higher Logic has over 10 years of expertise in online community building. Get in touch to learn how we can help you create your thriving community.
Meet Our Customer
The Metal Treating Institute (MTI) is a trade association built to support members, companies in the heat-treating business. They have 370 member companies across 40 US states and Canada. They use NetFORUM Pro as their membership database.
Tom Morrison, CEO of MTI Management, led MTI through a period of digital transformation over the past decade. Learn how their Higher Logic community was a key part of this process.
Higher Logic Products & Services
Strengthen Value Proposition for Future
Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. The trade association needed to update its value proposition dramatically to thrive again. That’s where the value of communities came in.
Engage Members Year-Round Online
MTI harnessed online community to bring members together, recognizing that heat-treating specialists should be able to connect year-round, instead of just one time a year at an event. By allowing heat-treating specialists of varying expertise and career stages to learn from each other and maximize industry knowledge, MTI positioned membership as vital to their success. MTI’s members can post questions, concerns, or comments and get feedback overnight from the entire membership base.
Digital Engagement Saves Time & Creates More Member Value
Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs. Community is now a vital piece of MTI’s gold standard member benefits. They have achieved the following successes with less than 4 full-time staff members:
- 50% decrease in transactional requests due to community
- 2600% revenue growth in 14 years
- 97% member retention rate
“We’ve used technology, including our online community, our learning management system, and our benchmarking database to empower our members, help them do more for themselves, connect with them, and expand services without expanding staff. We’ve turned MTI around.”