Higher Logic

One of the most important community management strategies is developing a shared purpose. Strong communities with unified goals: - Drive value for your business and your customers. - Give you market insights, shaping where you invest and focus. - Directly support your biggest strategic goals. - Lower market risks and volatility. But aligning the interests of key stakeholders - your CEO, other departments, members, partners - and getting buy-in can be challenging. And if you don’t have everyone on board, you risk community being sidelined (or worse, cut from your budget). So, if you lead a community (or want to incorporate one), how do you explain all the ways community can benefit business objectives? Learn how to make your case during Higher Logic's May 16 webinar! Leading community expert Rachel Happe, who you may know from her work with Engaged Organizations and The Community Roundtable, will be sharing tips from over a decade of research on community practices. Rachel has worked with big names like EA, Microsoft, and the World Bank Group, and she can help your organization actualize the many benefits of community! Register (for free) at the link below 👇.

Check out insights from Higher Logic's own Heather Wendt on the power and sometimes surprising benefits of communities!

Even if your events are your biggest programs of the year, it’s unlikely that ALL of your association members can attend in-person. But, it’s safe to say that almost all (if not all) of your members are online. 💻 So online communities are perfectly positioned to help you meet members where they are. "We think about our members all the time, but they're not always thinking about us - they think about us when they need us. So we need to meet them where they’re at when they have a need or are looking for connection and make sure we have an option for them.” Higher Logic customer Diana Tavares Mertz, CAE from the American Staffing Association joined us on an episode of the Member Engagement Show to share all the ways their 10-year-strong online community has improved member engagement, volunteerism, and more. 🎧👇 Tune in for tips on: - Keeping long-time communities fresh and engaged. - Orienting members to your community. - Realizing your community’s value across your organization --- #associations #memberengagement #community

We talk a lot about learning how to USE AI to improve your productivity – but what about PROTECTING your users, customers, and organization from AI? One of the biggest concerns for online sites today is the unauthorized collection of data by generative AI bots to train AI models. Data like the data you have in your online community. Generative AI crawlers present several risks to the health of online communities, including around: - IP and privacy issues - User engagement and traffic - Content integrity - Security So, should you block generative AI Bots from crawling your online community? It depends. Not all communities view AI bot crawlers in the same light. Your decision should be informed by your specific goals and the nature of your community. Learn more from Matthew Crouse, Higher Logic Vanilla’s director of product engineering in his recent blog post: Generative AI Bots Are Harvesting Your Online Community’s Data—Here’s What You Can Do About It. --- #AI #community

How do you think your industry will change in the next 5-10 years? And what are you doing NOW to make sure your association is ready? Though we don’t have a magical crystal ball to predict EVERY shift in every industry, there are some commonalities in what’s top of mind for many associations. McKinley Advisors asked over 100 association executives what major trends associations need to be ready for, and these issues rose to the top: 🔮 Workforce shifts 🔮 Economic disruptions 🔮 Regulatory and legislative developments 🔮 Sustainability commitments 🔮 Digital transformation Have you discussed any of these with your association board, staff, volunteers, or leaders? Kristi Graves Donovan, MS, CAE the Practice Director on the Strategy and Innovation Team for McKinley Advisors shared tips for preparing for these trends and their impact on your association in our recent blog post.👇 --- #associations #future

Happy Friday! Let's grab a cup of ☕ and finish the week strong with some shoutouts. 🎉 Thanks to everyone who stopped by to see Rowan Lalor, Ally Zidwick, and Sophie Cox at the Associations Forum annual conference this week in Canberra. We loved connecting with customers and association colleagues from across Australia. 📷 👇 🎉 Congratulations to Higher Logic’s Piper Wilson on receiving a CMX Community Industry Award for CMX’er of the Year. These awards celebrate the rockstars of community who are making a difference across the globe. 👍 Good luck to everyone sitting for the CAE Exam May 1-14. You’ve got this! And now, cheers to our peers… 🧡 Big-time cheers from Mark Griffith to Sarah Spinosa and Kelly Whelan for leading a captivating webinar on association benchmarks. We heard high praise from our attendees for both the quality of the content and your engaging presentation style. Thank You! 🧡 Shout out to Michael Williams for always going above and beyond. Sophia Antar celebrates your great service and positive attitude. 🧡 And, a bonus from Higher Logic’s “gratitude” chat: lots of appreciation for the family, friends, pets, colleagues, art, nature (and robot vacuums) who bring us joy and inspire our amazing and resilient team. 🙌

We’re thrilled to announce that Higher Logic has appointed Cheryl Brogan as General Counsel. In the words of our CFO & COO, Tricia Benedix, “We are excited to have Cheryl join the team. As a results-oriented counsel with extensive technology agreement experience, she brings both legal expertise and experience collaborating with cross-functional stakeholders. Her insights will help us navigate any legal affairs across all aspects of Higher Logic’s business.” With her strong and impressive foundation as counsel for organizations including Landis+Gyr, SITA, Aptean, and Thomson Reuters, we're pleased to have Cheryl on board as Higher Logic enters a period of enhanced product innovation. Welcome, Cheryl!

It was great to meet everyone at Associations Forum national conference this week! We had a great time - thanks to everyone who stopped by the Higher Logic booth to say hello to Rowan Lalor, Ally Zidwick, and Sophie Cox. #afnc2024

Where in the world will Higher Logic be in May? 🌎🕵♀️ At ASAE: The Center for Association Leadership's MMC + T Conference of course! We'll see you there - May 30-31 at the Walter E. Washington Convention Center in Washington, DC. This event is packed with sessions from industry innovators designed to help associations meet the future head on. Learn about the latest technology and strategies for marketing and membership success (and earn CAE credits while you're at it). Jessica Palmeiro, Mark Lowry, and Richard Comstock will be hanging out at kiosk 23 - come by and say hi! 👋 --- #associations #MMCTech #TomorrowIsToday

Comparing your association’s email performance to industry standards can help you identify where your strategies are succeeding and where you can improve. We've got an upcoming webinar on JUST that topic for our Australian Eastern Standard Time friends! Higher Logic's own David Jovel is joining Associations Forum for a webinar on May 14 at 12:00-1:00 PM AEST to share highlights from Higher Logic's latest Association Email Benchmark Report - which is based on anonymised data from our association customers in Australia, the United States, and Canada. 📈 Learn how your email performance measures up to industry average open, click, unsubscribe, and deliverability rates. 📈 See how automation, segmentation, and personalisation improves marketing performance. 📈 Get tips for how to use this data to inspire your own testing and improvements. Don't miss it! Register now: https://bit.ly/4dmsNZC --- #associations #emailmarketing