So understanding your members’ (and potential members’) goals, shared interests, and preferences isn’t just good practice - it’s essential to staying relevant, retaining existing members, and attracting new members to maintain a dynamic, thriving, association.  

We surveyed 350 association members to ask them what they value from most from their associations. 

Download the report to get answers to questions, including:

  • What member benefits do members most value?  

  • How often, and via what communications channels, do members prefer to hear from their association?  

  • How important is a personalized member experience? 

Download Your Copy

© Copyright Higher Logic, LLC / / 1919 North Lynn Street, Suite 500, Arlington, VA 22209 / Privacy Policy

Members are the Heartbeat of Your Organization.

THE 2023