Stay ahead of the curve and enhance your email marketing strategy with data-driven insights!

Understanding what works and what doesn’t in email marketing is more crucial than ever. Though email is still a cornerstone of communication, not all emails are well-received. According to the latest Association Member Experience Report, 
50% of members feel they receive "too many emails" (a dramatic increase from previous years).

 Higher Logic’s Association Email Benchmark Report collects data from over 1,500 associations and nonprofits and over 2 billion emails to bring you the latest email performance metrics, including: 

  • Average open, click, and unsubscribe rates. 
  • Ideal subject line and email copy length. 
  • The impact of automation, personalization, and segmentation. 

Plus, learn about the latest trends in email data privacy, design, accessibility, and more!

Download Your Copy Today!

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THE 2024

Association Email Benchmark Report