The latest benchmark data reveals what’s driving email engagement today— and what to prioritize next.
Email remains the primary communication channel for association members — but inbox competition is rising, open rates are declining, and proving impact is harder than ever.
So what does strong email performance actually look like now?
The 2025–2026 Association Email Benchmark Report analyzes data from 1,500 associations and nonprofits across the United States, Canada, and Australia to provide clear, association-specific benchmarks you can trust.
Inside, you’ll discover:
- Average open, click, & unsubscribe rates
- Why clicks are a better measure of engagement than opens
- The performance effect of segmentation, automation, list size, subject lines, & timing
- Industry-specific trends
Use this report to benchmark your performance, identify quick-win optimizations, get leadership buy-in for your strategies, and plan a smarter email strategy for 2026.
Download Your Copy Today!
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