Higher Logic Australia Has Grown its Customer Base by Over 250% Since the Start of 2020
Through the COVID-19 pandemic, Higher Logic customers have seen notable increases—seeing over a 300% increase in new logins and almost 500% increase—in community engagement.
SYDNEY, AUSTRALIA – August 20, 2020 – Higher Logic, the industry-leading, human-focused engagement platform has accelerated its growth in the Australian market through the COVID-19 pandemic demonstrating the power of community.
“We’ve found through this pandemic that associations who had a solid community strategy were able to adapt and shift their investments into digital delivery, accessibility, and engagement,” says Higher Logic’s Asia Pacific Country Manager, Robert Barnes. “It’s all about strategy. Investment in community has been a ‘no-brainer’ for those who understand that community is not an IT project but a focal point for a membership growth and retention strategy. Our success is in proving we are able to work within an existing tech stack to deliver an integrated, personalised and automated experience which creates both the unique member experience; and, significant efficiencies for an already overworked staff.”
Higher Logic Australia is rapidly growing through the COVID-19 pandemic with the addition of 22 new logos this year. Since the COVID-19 pandemic began, Higher Logic customers have seen notable increases in their community logins and discussions—some seeing over a 300% increase in new logins and almost 500% increase in discussions. Human connection is more important now than ever and a thriving, engaged community is the best way to make that happen when face-to-face interactions are limited.
Professionals Australia is one customer of Higher Logic’s that has used the platform to reach new levels of growth and drive better results for their members. By implementing automated email campaigns, Professionals Australia experienced the highest level of member retention in five years and the strongest single year of recruitment in their organisation’s history. In just one year, Professionals Australia achieved:
- 21% increase in overall recruitment
- 5% decline in overall resignations
- 25% increase in recruitment of members under 35
- 15% decline in resignations of members under 35
“Overall, our use of Higher Logic’s Communications platform has made a major impact on both ends of our membership – minimising losses and maximising recruitment – delivering a level of growth we haven’t seen in several years, increasing our influence as an organisation, and allowing us to deliver better results for our members,” says Stephen Gargano, Director – Member Engagement, Professionals Australia.
The Australian Medical Association of Queensland used the Higher Logic platform to connect their members in the rapidly changing world. AMA Queensland pivoted their member strategy to bring an engaged online community to their members, giving them a central hub for communication and resources. With this, AMA Queensland was able to tap into the insights of the community to better understand and respond to the needs of their member base.
AMA Queensland, Chief Executive Officer, Jane Schmitt said, “A community should be a foundational starting point for every association – a central platform that’s safer and more intimate than social media, where members can communicate, and where they know the association will read and react to what’s being shared.”
Australia Swimming Coaches and Teachers Association has been using Higher Logic to connect their 6,000 members. They provide a place for members to connect with others, advance their careers and feel empowered.
“We’ve had 1700+ members engage with almost 700 posts in our open community since we launched in late February,” says ASCTA, Chief Executive Officer, Brendon Ward. “We are driving members to Higher Logic so they can connect with peers, access and share resources and tools, and watch webinar recordings in a secure and safe environment which is uniquely dedicated to our members. This is helping to drive membership growth and increase retention rates.”
In July, Higher Logic announced the release of their Engagement Benchmark Score, which gives customers a way to measure their engagement through data-driven insight into their community’s performance. This score gives users a clear picture of what is happening in their community allowing them to focus their efforts where most needed.
About Higher Logic
Higher Logic, the industry-leading, human-focused engagement platform, delivers powerful online communities and communication tools to engage your users at every stage of their journey. With Higher Logic, you get a robust platform plus over a decade of experience in building sophisticated community engagement programs. We serve over 3,000 customers and 50 million users across 21 countries worldwide and support 2.4 billion community interactions annually. The Higher Logic Australia office opened in 2018 with a goal of extending reach in the APAC region.
PR Communications Specialist