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2027 Association Trends & Predictions

December 9, 2026 |  1 PM ET / 10 AM PT

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What’s changing for associations and what deserves your attention in 2027?

As you plan for the year ahead, there’s no shortage of predictions competing for your attention. The challenge is deciding which shifts matter most to your members, your team, and your association’s goals.

Join Erin Fuller (MCI), Roberta Rosenberg (MGI), Kelly Whelan, and Brendan Leehe (Higher Logic) for a panel discussion exploring association research, emerging trends, and their predictions for 2027. Bringing perspectives from across the association industry, our speakers will connect what the research reveals with what they’re seeing in practice—and discuss what it could mean for your next steps. Plus, you can earn 1 CAE credit for attending!

Together, We’ll Explore:

• Membership growth and retention: How changing member needs could influence the way you attract members, build relationships, and communicate your value.
• Engagement and connection: Where associations can create more relevant experiences and give members meaningful reasons to participate.
• Organizational readiness: How data, technology, and staff capacity can inform priorities and support progress in the year ahead.

Bring your questions, compare perspectives with your peers, and leave with ideas to pressure-test your plans and approach 2027 with greater clarity and confidence.

Register to Join the Conversation & Earn 1 CAE Credit!

LIVE WEBINAR

2027 Association Trends & Predictions

Wednesday DEC 9, 2026

@ 1 PM ET / 10 AM PT

Erin Fuller

MCI

Presented By

Brendan Leehe

Higher Logic

Kelly Whelan

Higher Logic

Roberta Rosenberg

MGI