Higher Logic

One of the most impactful things you can do with your community is encourage customers to share their wins with your platform. One of our customers recently had success doing some advanced customizations in frontend code with the help of ChatGPT despite not having a development background. They created a great how-to post of what they did with examples and it has had some nice engagement within the community. 1) This scaled CS: A best practice being shared, and there's no agenda because it comes directly from a customer. It won't be nearly as effective if your CSM is on a 1:1 call suggesting this. Now the entire Community benefits from the insight. 2) This is customer marketing: that's a great customer story to share and show tangible ways customers are seeing results and successes with your platform. 3) This is Community: it's fundamentally about sharing the resources so more people can benefit. I shared a link to the post in question in the comments since it's in a public part of the Higher Logic Vanilla Success Community.

We've got another Super Forum 2025 award winner to highlight! 🎉 Congratulations to Georgina Donahue from Pragmatic Institute, winner of our Industry Innovator award! 🎉 Georgina is leading the way with fresh ideas and creative strategies that push the boundaries of what community can do. We’re thrilled to celebrate her innovation and the impact she’s making—well deserved! 💡🏆 #CommunityChampions #HigherLogic #CustomerSpotlight #CommunityInnovation

A community newsletter is one of the simplest ways to make your community feel more valuable. Here’s how to turn it into a repeatable practice: 1/ Curate top conversations Look at what’s already getting traction, like popular threads and bookmarked post. Also consider under-the-radar contributions that deserve more visibility. Then, add context to each highlight. Include a brief explanation of why it matters. For example: “This discussion on product roadmapping sparked ideas from 15+ members. If you’re planning for next quarter, this thread is a must read.” 2/ Add visibility with visuals Test including screenshots of the actual conversation. It makes the content feel more real and helps it stand out visually. 3/ Tailor for segments If you can, personalize. Send onboarding tips to new members. Send product updates to your most active contributors. Relevance > reach. 4/ Ask for feedback Use a poll or discussion thread to ask what members want to see and how often. Use their input shape your cadence and content mix. And if a standalone newsletter isn’t in the cards, try adding a “Community Corner” to your existing company email. The goal is to start small, stay consistent, and make it easier for members to find what they care about.

Time to shout out another award winner: 🎉 Congratulations to Elyssa Katz from the National Alliance for Care at Home, winner of our Most Valuable Digital Marketer award! 🎉 Elyssa stands out for her smart, strategic approach to digital engagement and her ability to connect with audiences in meaningful ways. We’re excited to recognize her impact and leadership—congrats, Elyssa! 📈🏆 #CommunityChampions #HigherLogic #CustomerSpotlight #DigitalMarketing #AssociationMarketing

Professional development isn't just a perk for association members: it's one of the MAIN reasons they join and stay members. In Smithbucklin's recent report on the "Perceptions and the Evolving Role of Associations," over 85% of member respondents said they renew their annual membership in order to take advantage of professional development. It's a powerful reminder that supporting your members' career growth isn’t optional — it’s essential. Karen Saverino, Smithbucklin CMO and one of the report's authors, joined us on The Member Engagement Show to share this and other highlights from the report! Watch this short clip 👇 and catch the full episode wherever you get your podcasts. (Link in comments) #AssociationLeadership #MemberEngagement #ProfessionalDevelopment #TheMemberEngagementShow

When AI offers instant, conversational answers, how do associations maintain their role as trusted sources of expertise? The answer: Lean into your unique member value—like trusted communities, tailored experiences, and deep industry knowledge—and double down on what makes your organization irreplaceable! 1️⃣ Foster belonging: Community and connection are hard to automate. 2️⃣ Deliver curated insights: Members want relevance, not just information. 3️⃣ Champion trust: Associations are uniquely positioned as reliable, mission-driven voices. ✅ Focus on human value. ✅ Lead with purpose. ✅ Let AI support—not replace—your member experience. Swipe through more tips below 👇 Or dive deeper in the Associations Now article (link in comments), featuring insights from Higher Logic CEO and AI innovator, Rob Wenger! #Associations #MemberEngagement #AI #CommunityLeadership

Big News! Super Forum 2026 is back in Washington, DC — Where Innovation Grows!      📅 Mark your calendars: April 26–28, 2026   📍 Location: Capital Hilton, Washington, DC     Join us for Higher Logic’s 16th Annual Super Forum — a powerhouse event where communities thrive, AI accelerates success, and your ideas amplify impact like never before. Whether you’re a seasoned expert or just getting started, this is the ultimate space to connect, learn, and innovate.    👉 Save the date now: https://lnkd.in/eH83GbG2 🔗 Check out all the details here: https://lnkd.in/eTckmWyw   #SF26 #AmplifySuccess #Innovation #AI #Networking #WashingtonDC #HigherLogic 

Measuring community ROI isn’t always straightforward. Some impacts are obvious like new leads. Others build over time like higher retention. Here are 9 metrics that can help you show your community’s impact: - Lead gen: Track how community interactions generate new leads and sales influence. - Content influence on revenue: Measure how community articles and discussions help move prospects through the sales funnel. - Product ideation and adoption: Show how member feedback leads to new features, better adoption, and reduced churn. - Controlled comparisons: Compare metrics like retention and revenue between members who engage in the community and those who don’t. - Variable withholding experiments: Adjust one process (such as onboarding) to test how community involvement changes outcomes. - Advocacy activities: Track referrals, reviews, and testimonials driven by active community members. - Support deflection and cost modeling: Estimate savings by measuring how many support questions are answered in the community. - Event-driven conversions: Track registrations, upsells, and participation rates from community-hosted events. - Survey and feedback data: Use surveys and direct feedback to understand how the community influences decisions like renewals and referrals. No single report will tell the full story, but combining these signals gets you a lot closer.

💡 Attracting new professionals to your association isn’t just about growing your member list. It’s about building a thriving, future-ready industry and community. But to connect with the next generation, organizations need to rethink how they communicate value and create meaningful opportunities for growth. We created a quick guide with some key areas to focus on, from career development to flexible membership. 🔗Download the list: https://lnkd.in/e_VqVGmC 🔗Or check out our blog for more: https://lnkd.in/eJ7ixpWm Is your association already using some of these strategies, and where could you do more? #MemberEngagement #OnlineCommunity

You don’t control where generative AI tools surface answers. But you can control what they have to work with. And online communities filled with real questions, discussions, and solutions are quickly becoming one of the most valuable content sources you own. They’re specific. Contextual. Peer-driven. Grounded in real use cases. That kind of content is more likely to be useful to LLMs because it mirrors how people actually talk about their problems and how they solve them. In a recent episode of Power of Connection, Brian Oblinger and Paul Schneider unpack what this shift means and how communities give brands a durable advantage. Full episode link in the comments.