Let's Chat... About Chat GPT. 

Generative AI, including tools like Chat GPT, is the topic of the moment. But sentiments around this technology feel a bit like a roller coaster - some articles describe it as a miracle for productivity, others warn how it will cause job loss, and still others describe how it could be the harbinger of the apocalypse. Whether you feel excitement or trepidation about this technology, the fact is, you can’t ignore it. A 2022 McKinsey survey shows that AI adoption has more than doubled over the past five years. If you don’t stay informed, your association could be left behind.  

In this webinar, our panelists will:

  • Explore examples of AI tools.
  • Help you generate ideas for how generative AI can be useful for your association.
  • Help you consider the risks of using generative AI, including accuracy, data privacy, legal considerations, and more.

Attendees who attend this webinar LIVE, will be eligible to receive 1 CAE credit*. 

RSVP!

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Our Panelists

Mitch Eisen

CTO and Co-Founder, Contentware

August 1, 2023

2pm ET / 11am PT

WEBINAR

Food for Thought:

Mitch Eisen is the CTO and a Co-Founder of Contentware – an AI driven platform that auto-generates marketing campaigns for events and lead generation. Before Contentware, he held the same titles at Real Magnet, a cloud marketing company, and spent more than two decades in the digital marketing trenches building one of the first email marketing systems.

Prior to Real Magnet, he had a leadership role in television, film and advertising production and technology. He is a frequent speaker on the role of artificial intelligence in digital marketing.

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What Associations Need to Know About Generative AI

*As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Carrie Mahon

Chief Marketing Officer, Unanet 

Carrie Mahon is currently the CMO of Unanet. Unanet is a leading provider of project-based ERP and CRM solutions. Carrie is an experienced marketing leader with 20+ years of experience in the in the B2B technology space and is an expert in market intelligence, branding, product marketing and marketing transformation. Carrie has held executive marketing positions in the B2B technology space including Unanet, EMS Software, IBM, Windstream Enterprise, and Comcast Business. Carrie holds an MA in Quantitative Research from Columbia University and a BA in Political Science from the University of Rochester.

Dave Rahmoeller

Director of Digital Campaigns at The American Speech Language Hearing Association

Dave Rahmoeller is the Director of Digital Campaigns and Web Production for the American Speech-Language-Hearing Association (ASHA). He and his team are stewards for ASHA’s email, e-newsletter, SMS, web production and Google Analytics efforts. Dave has been with ASHA for 12 years and has over 20 years of digital experience.

Moderated By

Kelly Whelan

Content Marketing Manager, Higher Logic