Higher Logic

It's been a while since we've shared Floyd's Friday Round-Up! Seems like a great day to celebrate some wins and highlight some resources 🧡 🎉 EDUCAUSE updated their online community to Higher Logic Thrive last week and shared “we’ve received such positive feedback from the community in the past week! Users are thrilled with the improvements." 🎉 Glean recently launched their Gleaniverse - an all-in-one space for Glean users to share insights, ask questions, discover tips from experts, and more! Their Higher Logic Vanilla community showcases their commitment to helping customers learn and grow. 💙 https://lnkd.in/eDbKSfXW 🎉 AIIM International shared the launch of “Aidan,” the first AI search assistant specifically designed for information management practitioners. Developed in partnership with Higher Logic using IBM watsonx™ technology, Aidan helps members access and synthesize content from across AIIM's digital ecosystem. https://lnkd.in/eDVvmChB 🔎 Marketing General's 2025 Membership Marketing Benchmark Report is here! Discover the latest trends, strategies, and success factors driving membership engagement, retention, and growth. https://lnkd.in/gSACWdVd 🔎 TSIA has collected and shared a series of Research Journeys highlighting common industry challenges—with strategic roadmaps to help your organization thrive. https://lnkd.in/evmwtM2b 📅 Higher Logic is excited to sponsor Association Academy's Association Membership Growth Certificate Course for the third year. Our customers get free enrollment (you should have received an email with the code). 10 live online weekly classes and 10 CAE credits! https://lnkd.in/eiNjrRYM #OnlineCommunity #AISearch #Associations #CustomerSuccess

The way most companies set up community and advocacy doesn’t match how customers actually engage. You have your community platform over here. Your advocate hub over there. Two systems. Two logins. Two sets of conversations. But often, it’s the same people showing up in both. The customers answering questions, writing tutorials, sharing product feedback are already advocating inside the community, whether it’s formalized or not. Keeping these programs separate just adds friction. Customers have to jump between tools to engage. Teams miss signals and duplicate work. What we’re seeing more of now, and what makes a lot more sense, is bringing advocacy directly into the community. One place for customers to participate. One place to capture advocacy signals. One system that recognizes contributions across both. And if you still want a private space for advocates, you can create that too within the community. But now it’s all under one roof and part of the same ecosystem. The more connected these programs are, the more scalable and sustainable they both become. This is the thinking behind why Higher Logic and SlapFive: Customer Marketing teamed up. Nicole Saunders and JEFF ERNST walk through how teams are making the shift and show how the Higher Logic + SlapFive integration works in practice. Link’s in the comments if you want to hear the full conversation.

🎉 Higher Logic is thrilled to share the launch of our latest innovation in a series of AI enhancements: the AI Search Assistant! Included in Higher Logic Thrive Community, Higher Logic Thrive Platform, and Online Community, the AI Search Assistant employs Retrieval-Augmented Generation (RAG) technology to provide conversational responses sourced directly from community discussions, uploaded documents, and official organizational content. Customers with these products can test it out and turn it on now! 🎧 Hear more about AI Search Assistant in our recent podcast episode with Senior Product Manager Aaron Novelle. 🔗 And learn more on our website! (links in comments)

Time to celebrate another Super Forum award winner 🧡 🎉 Congratulations to Kerry Ignatz from the Academy of Management, our Most Valuable Community Champion award winner! 🎉 Kerry stands out for her commitment to fostering connection, sharing knowledge, and supporting peers in her Higher Logic community. We're thrilled to recognize her leadership and impact—thank you for being such a valuable champion! 💬🏆 #CommunityChampions #HigherLogic #CustomerSpotlight #CommunityLeadership

Friday seems like a great day to celebrate a success story! The American Society of Interior Designers - ASID embraced innovation and created a dynamic online community that gives their members a space to connect and collaborate year-round. Their journey highlights the power of a well-designed community platform to foster deeper engagement, streamline operations, and deliver meaningful value to members. Learn more about how they did it in this case study: https://lnkd.in/ePDFwvMW Kaitlin Festerman #OnlineCommunity #Associations #CaseStudy

You can bring advocacy efforts into your community without compromising its integrity. In fact, when it’s done well, it makes the community stronger: - Members feel recognized for the value they already bring - The company gets clearer signals about who their real champions are - Teams can connect engagement to business outcomes like retention, expansion, and customer-led growth But it takes intention. You need systems that can identify advocacy signals, structures to support those contributors, and a shared understanding across teams of how to do this in a way that benefits everyone. That’s the conversation we’re having this Thursday (6/5) in a live session with Higher Logic's Nicole Saunders and SlapFive: Customer Marketing's JEFF ERNST. We’ll cover where to start, what to watch out for, and how tools like automation and AI can help scale these efforts. Link to register is in the comments.

We’re excited to share some big news: Nicole Saunders has joined Higher Logic to lead our customer experience strategy🎉 Nicole is one of the most respected voices in the industry. She’s built and led standout programs, guided some of the most well-known brands in shaping their approach to customer experience, and set a high bar for what thoughtful community leadership looks like. At Higher Logic, she’ll focus on helping our customers get even more value from their communities while bringing greater clarity and structure to how we support community-led growth. We’re lucky to have her on board and looking forward to what’s ahead. You can follow Nicole to stay connected. 

Kicking off the week with a shout out to more Super Forum award winners! 🧡 😊 🎉 Congratulations to Sarah Lawton from Race Forward and Rebecca Lobley from the Government Alliance on Race & Equity (GARE)—each recognized with our Best Community Design award! 🎉 Both Sarah and Becca created standout community experiences that are accessible, engaging, and beautifully designed. We're excited to celebrate their thoughtful work and the impact they're making—well deserved! 🖥️🏆 #CommunityChampions #HigherLogic #CustomerSpotlight #CommunityDesign

AI is changing member behavior. The way people consume content, make decisions, and engage with information is evolving. What does that mean for your association and how can you adapt? Explore these tips! 👇 🔗And read more in CSAE's blog post (link in comments). #Associations #CommunityEngagement #MemberExperience #HigherLogic

One of the most impactful things you can do with your community is encourage customers to share their wins with your platform. One of our customers recently had success doing some advanced customizations in frontend code with the help of ChatGPT despite not having a development background. They created a great how-to post of what they did with examples and it has had some nice engagement within the community. 1) This is scaled CS: A best practice being shared, and there's no agenda because it comes directly from a customer. It won't be nearly as effective if your CSM is on a 1:1 call suggesting this. Now the entire Community benefits from the insight. 2) This is customer marketing: that's a great customer story to share and show tangible ways customers are seeing results and successes with your platform. 3) This is Community: it's fundamentally about sharing the resources so more people can benefit. I shared a link to the post in question in the comments since it's in a public part of the Higher Logic Vanilla Success Community.