Get data-driven insights into member expectations, engagement drivers, 
and nonmember motivators.

Most associations have a few questions in common:

  • What do our members really want?
  • How can we increase engagement and renewals?
  • Why aren’t nonmembers joining—even when we offer great benefits?

The 2025 Association Member Experience Report helps you find the answers. Based on survey responses from over 550 professionals, this year’s data explores how members define value, what convinces them to join or stay, and more!

Download the report to explore:

  • What benefits members value most heading into 2026.
  • What keeps nonmembers from joining – and how to change that.
  • What real association members think about AI.
  • How to connect your value proposition to real member priorities.
  • How to strengthen your membership communication.

Download Your Copy Today!

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THE 2025

Association Member Experience Report