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But knowing what member data you have access to and knowing how to use it are two different things. If you’re sitting there worrying over giant digital transformation projects, an overwhelming amount of data, or how to operationalize it, you’re not alone.

So many resources talk about “data-driven decision-making” as this big, scary thing. 
But really, becoming data-driven is just about taking the data you have and using it to make decisions.

That’s it.

In this guide, we’ll review the three essential steps in any good data analysis project:

  • Create a data process
  • Use a data framework
  • Validate your data


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Your association probably has access to a lot more data than you think.

eBook:  How to Actually Use 
Your Member Data