Often thoughtfully created, then launched with great fanfare, the hope is your organization will internalize your value proposition, and it will serve as a north star that guides strategy, aligning all stakeholders behind one goal as the association goes about its planning.
Too often, though, the value proposition is put on a shelf, rarely referenced, aging ungracefully as inevitable change impacts members and the association’s activities in real time.
In this guide, we’ll explore:
- What makes a strong value proposition
- Defining and redefining your value proposition
- Questions to ask when creating or re-examining your value proposition
- Conversations, data, and research to consider
- Communicating a value proposition
