Often thoughtfully created, then launched with great fanfare, the hope is your organization will internalize your value proposition, and it will serve as a north star that guides strategy, aligning all stakeholders behind one goal as the association goes about its planning.

Too often, though, the value proposition is put on a shelf, rarely referenced, aging ungracefully as inevitable change impacts members and the association’s activities in real time.


In this guide, we’ll explore: 

  • What makes a strong value proposition
  • Defining and redefining your value proposition
  • Questions to ask when creating or re-examining your value proposition
  • Conversations, data, and research to consider
  • Communicating a value proposition

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When was the last time you revisited your association's value proposition?

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  How to Craft Value Propositions That Attract Association Members