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Leave no stone unturned – lapsed members are often an untapped and unbudgeted source of revenue.  If you’ve tried traditional “we miss you” campaigns with little to no success, this webinar was designed for you.  

Learn the 4-step framework that helped American Association for Respiratory Care (AARC) and The Society of Nuclear Medicine and Molecular Imaging (SNMMI) win back hundreds of lapsed members.  

During the webinar, we’ll cover: 

  • Fresh perspective on creating effective messaging

  • Segments to target to set you up for success 

  • Setting the right goals and performance metrics  



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Lapsed Members: Are you leaving money on the table?

On Demand Webinar

Laura Coscarelli headshot

Vivian Swertinski
Sr. Marketing Automation Strategist at Higher Logic