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Data is taking over the world. Or has it already?

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WEBINAR SERIES

Let’s Talk About Member Data

Data-backed decisions are strong decisions. If you want to compete in today’s highly personalized, specialized market, you need to put your members at the center of everything you do, from program offerings to resources to their onboarding journey. What's the fuel that powers that member-centric focus? Data. 

In this three-part series, we will dive into the world of member data. Whether you’re a data novice or a seasoned pro, you’ll walk away with tips to improve your processes and learn how to leverage all of the great information you’re capturing. 

THE SESSIONS

SESSION 1

Member Data 101

So you want to become a data-driven organization—but where do you start? If you don’t currently have any formal processes in place, what are need-to-know basics? In this session, you’ll learn:

  • What a data-driven organization look like
  • How to make data a part of your team culture
  • What programmatic changes you need to make

Joshua Slyman

Sr. Consultant, Strategic Services, Higher Logic

Jeff Horne

CEO and Co-Founder, Wicket

Vasan Selliah

Member Insight and Engagement Manager, CSAE

Nicole Covello

Data Analyst, Wicket

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Beth Arritt

Product Marketing Manager, Higher Logic

April 22, 2021 │ 2PM ET

SESSION 2

Exploring Your Data

Once you have outlined the steps you need to take to build a data culture, you'll need to identify the data you want to track. What are the right metrics to capture? In this session, you’ll learn:

  • Why you should avoid vanity metrics
  • How to define metrics, like lapsed members
  • Tips to automate and save time

Beth Arritt

Product Marketing Manager, Higher Logic

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Jeff Horne

CEO and Co-Founder, Wicket

Vasan Selliah

Member Insight and Engagement Manager, CSAE

Nicole Covello

Data Analyst, Wicket

Joshua Slyman

Sr. Consultant, Strategic Services, Higher Logic

May 20, 2021 │ 2PM ET

SESSION 3

Turning Insight Into Action

You have all the data at your fingertips. Now what? It’s time to take action based on trends you’ve seen over time and view the full picture. In this session, you’ll learn:

  • How to develop the "voice of the member"
  • Tips for validating data 
  • Ways to activate members

Joshua Slyman

Sr. Consultant, Strategic Services, Higher Logic

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Jeff Horne

CEO and Co-Founder, Wicket

Vasan Selliah

Member Insight and Engagement Manager, CSAE

Nicole Covello

Data Analyst, Wicket

Beth Arritt

Product Marketing Manager, Higher Logic

June 17, 2021 │ 2PM ET

*Each session may be applied for one credit toward your CAE application or renewal professional development requirements. Higher Logic is an Approved CAE Provider.