Data is taking over the world. Or has it already?
WEBINAR SERIES
Let’s Talk About Member Data
Data-backed decisions are strong decisions. If you want to compete in today’s highly personalized, specialized market, you need to put your members at the center of everything you do, from program offerings to resources to their onboarding journey. What's the fuel that powers that member-centric focus? Data.
In this three-part series, we will dive into the world of member data. Whether you’re a data novice or a seasoned pro, you’ll walk away with tips to improve your processes and learn how to leverage all of the great information you’re capturing.
THE SESSIONS
SESSION 1
Member Data 101
So you want to become a data-driven organization—but where do you start? If you don’t currently have any formal processes in place, what are need-to-know basics? In this session, you’ll learn:
- What a data-driven organization looks like
- How to make data a part of your team culture
- What programmatic changes you need to make
Joshua Slyman
Sr. Consultant, Strategic Services, Higher Logic
Jeff Horne
CEO and Co-Founder, Wicket
Vasan Selliah
Member Insight and Engagement Manager, CSAE
Nicole Covello
Data Analyst, Wicket
Beth Arritt
Product Marketing Manager, Higher Logic
April 22, 2021 │ 2PM ET
SESSION 2
Exploring Your Data
Once you have outlined the steps you need to take to build a data culture, you'll need to identify the data you want to track. What are the right metrics to capture? In this session, you’ll learn:
- Why you should avoid vanity metrics
- How to define metrics, like lapsed members
- Tips to automate and save time
Beth Arritt
Product Marketing Manager, Higher Logic
Jeff Horne
CEO and Co-Founder, Wicket
Vasan Selliah
Member Insight and Engagement Manager, CSAE
Nicole Covello
Data Analyst, Wicket
Joshua Slyman
Sr. Consultant, Strategic Services, Higher Logic
May 20, 2021 │ 2PM ET
SESSION 3
Turning Insight Into Action
You have all the data at your fingertips. Now what? It’s time to take action based on trends you’ve seen over time and view the full picture. In this session, you’ll learn:
- How to develop the "voice of the member"
- Tips for validating data
- Ways to activate members
Joshua Slyman
Sr. Consultant, Strategic Services, Higher Logic
Jeff Horne
CEO and Co-Founder, Wicket
Vasan Selliah
Member Insight and Engagement Manager, CSAE
Nicole Covello
Data Analyst, Wicket
Beth Arritt
Product Marketing Manager, Higher Logic
June 17, 2021 │ 2PM ET
