Higher Logic

What’s underrated: the rich editor in a community platform. The quality of that editor really shapes the experience of creating something, including how easily you can embed, link, format, and add the small details that make a post clearer and more complete. It influences how often people want to contribute, how effectively they can express a question or idea, and how naturally engagement follows. If you haven’t seen it, Brendan Parm's Higher Logic Vanilla demo shows how those small but important pieces come together. 

A great customer experience is one where information and context move with the customer. Whether someone is engaging in the community, reaching out to support, or moving between the two, the transition should feel seamless and consistent. That’s why we’re adding more ways to connect Higher Logic Vanilla with the support tools teams use every day. Our new integrations with ServiceNow and Freshworks's Freshdesk help deliver that by allowing teams to create a support ticket directly from a community post with the key details already included. A status card on the post keeps the community conversation linked to the support ticket as it progresses. You can also trigger ticket creation automatically through automation rules, using conditions like sentiment, reports, or inactivity to route important posts to support right away. These integrations give teams more flexibility while helping create a truly continuous experience across community and support.

Planning for a new year always raises familiar questions: What’s changing? What’s staying the same? And how do we know if we’re focusing on the right things? As we head into 2026, many associations are noticing similar themes: shifts in member behavior, the growing influence of AI, and new pressures on internal operations. It’s a lot easier to make sense of it all when you can see how your experience lines up with others in the field. On December 4, we’re hosting a conversation featuring industry leaders Reggie Henry, CAE, Roberta Rosenberg, MS, Kelly Whelan and Brendan Leehe. Their work gives them a wide-angle view of what’s happening across associations, and they’ll dig into: - The trends they’re seeing right now - The questions they hear most often - What today’s signals suggest for 2026 We'll dive into topics like member acquisition, engagement, renewal, and the operational processes that connect the whole experience. Register for free and share with your team: https://lnkd.in/ecZjFAfU #MemberEngagement #AssociationTrends #CommunityEngagement

Super Forum 2026 Early Bird Registration is Now Open — Save $200! Join us April 26–28 at the Capital Hilton in Washington, DC, for an unforgettable experience connecting, learning, and growing with community leaders. 🏨 Book your hotel in the official conference block to secure your spot.  🎓 Add a Learning Lab Workshop for just $50 for hands-on, expert-led insights. Early Bird means you save $200—don’t miss out!  Let’s amplify together and make this year’s event the best one yet! 🎥 Hear from Bettina Fowler, Senior Vice President of Customer Success Operations at Higher Logic, as we kick off Super Forum 2026! 👉Book Hotel: https://lnkd.in/embUKee5   👉Register Now: https://lnkd.in/eh7rKJ2d     #SuperForum2026 #SF26 #CommunityLeaders #Networking #ProfessionalGrowth #HigherLogic #Amplify

Advocacy doesn’t happen on its own. It grows out of a community that’s been intentionally built and cared for over time. People advocate for a brand or cause after they’ve had meaningful experiences (consistent engagement, trust, and relationships) that make them feel connected to it. You can’t begin by asking for advocacy; you have to create the conditions for it by investing in genuine community building first.

So many great conversations and ideas start at events. Your community is the perfect place to build on that. Use it to: - Ask what people want to learn - Get a pulse on topics with a quick poll - Start a thread to warm up the discussion before the session - Keep the conversation going after by sharing the recording, posting takeaways, and seeing what new ideas surface You can also use your community to host its own programming, like office hours, member Q&As, or user spotlights. These kinds of moments build familiarity and give members another reason to show up and take part. Higher Logic’s Brendan Parm shares a quick look at how communities can use events to build ongoing engagement, shown here in our Vanilla platform.

Is your community full of great questions...but slow answers? Improving response time starts with designing systems that make engagement easy. From automating post visibility to using AI that helps members find existing answers faster, small changes can make a big difference. Swipe through for simple ways to create a more responsive, high-quality community experience 👇

🛑 Stop treating your online community like a side project. Your online community is a tremendous growth engine IF you make it core to your offering. When you approach community as more than an add-on, you make your value proposition so much clearer. Members don’t just consume — they connect, solve, and push the discipline forward TOGETHER. 🎧 Learn from community leader, Georgina Donahue, on our latest episode of The Member Engagement Show. She took her most recent community from 0 to 50,000+! (link in comments) #OnlineCommunity #MemberEngagement

2026 is coming fast — is your association ready? Join us on Thursday, December 4, 2025, for a can’t-miss webinar featuring Reggie Henry, CAE (ASAE), Roberta Rosenberg, MBA, MS (MGI), and Higher Logic’s own Kelly Whelan and Brendan Leehe. We’ll discuss key trends shaping association success. Tune in to explore: ✨ Membership Momentum – How to scale acquisition and engagement 🌱 Membership Expansion – Reshape your renewal approach and strengthen relationships with members (and beyond). 🏗️ Internal Infrastructure – Build the operational foundation your team needs to stay future-ready. You’ll walk away with: ✅ Practical guidance you can apply immediately ✅ Data-driven insights from ASAE, MGI, and Higher Logic reports ✅ Proven strategies to future-proof your association Set your 2026 strategy in motion! Register for free and pass on to your team: https://hubs.li/Q03S5vv-0 #MemberEngagement #AssociationTrends #CommunityEngagement

“People are always going to want to hear from someone who’s done the thing they’re trying to do.” - Nicole Saunders That’s the heartbeat of community. It’s people connecting over similar goals, challenges, lived experiences, and those small “oh, you too?” moments that make them feel seen. AI can help us get there faster. It can surface the right threads, point us toward the right people, and spark the conversations that might’ve never happened otherwise. But it can’t be the conversation. The future of community will be more intentional and more human. If AI helps take care of the logistics, we can spend more time talking with people, listening, and working through the messy and meaningful conversations that lead to real connection and progress.