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If you want to compete in today’s highly personalized, specialized market, you need to put your members at the center of everything you do, from new educational courses and virtual events to your online community and email communications.
But to truly operate with your members in mind, you need to know everything about them.
Online community data empowers your association to become more member-centric by giving your organization an extremely powerful window into what your community members are actually thinking and feeling. You’re adding a qualitative layer to your business metrics that can give you the fuel you need to become more member-focused.
In this eBook, you'll learn:
- How online communities create a data goldmine
- The types of data you can get from your online community
- 5 ways to take action on that data
