Higher Logic

Big milestone for the Blackbaud team 🎉 Their new community is officially live! It’s been a privilege to work alongside them on this next chapter and see their vision come to life. Congrats to everyone involved in making it happen. If you haven't seen it yet, go take a peek at what they’ve launched. 👇

How do you know which community metrics matter? If you manage an online community, you’re probably tracking dozens of data points. But not all metrics are equally useful or relevant at every stage of growth. A simple way to prioritize is to think in terms of a pyramid: 🔹 Foundational metrics These are your baseline activity indicators. Think: posts, comments, unique visitors, logins, page views. They tell you whether your community has enough momentum to build on. If this layer isn’t stable, optimizing for engagement or outcomes won’t work. This is the core focus for early-stage communities. 🔹 Health metrics These measure the quality of engagement. Think: returning member rate, time to first response, thread depth. Health metrics help you spot friction points, shape your content strategy, and create a better member experience. 🔹 Outcome metrics These tie community performance to tangible business goals. Think: support deflection or case reduction, lead generation or influenced revenue, product feedback volume and incorporation rate. They’re often lagging indicators and can’t be measured reliably unless your community is already active and healthy. That’s why they sit at the top of the pyramid.

We can't wait for ASAE Annual next week! There's so much to look forward to: 🧡 Come visit us at Booth 637 (we're the one with the orange floor 😁). 🧡 Don't miss the session from our very own CTO, Conor Sibley with Andy Steggles on Leveraging AI Agents to Revolutionize Operations and Workflows. Monday, August 11 at 11:15. 🧡 We're thrilled to be part of the Success Crew again this year, and to participate in a raffle drawing! Visit Success Crew Partner booths and scan the QR code to enter for a chance to win $5,000 in prizes! The drawing is Monday, August 11 at 2 PM. 🧡 Success Crew is also donating $25 for every raffle entry, up to $5,000, to the LA Fire Department Foundation. 🧡 This year's theme for the Success Crew is "Lights, Camera, Member Action!" and we're excited to kick things off with a Hollywood-style afterparty on Sunday, August 10 5:30-8:00 PM. Join us at Tom's Watch Bar for live entertainment, free drinks & delicious apps. Dress to impress (or just come as your fabulous self), and get ready for a night of glitz, gratitude, and great company. Spots are limited—RSVP now to get your name on the VIP list! https://lnkd.in/exmQSQwW See you there! #ASAE2025 #AssociationSuccess

There’s nothing more energizing than welcoming new team members who are eager to make an impact 🧡 We’re grateful to have this group join Higher Logic and excited for the work we’ll do together!

🚨 Association Leaders: The AI Shift Is Here 🚨 AI is changing the rules of engagement—for your members, your staff, and your mission. Are you ready to lead through it? Join Rob Wenger, Higher Logic CEO and AI innovator, for a 30-minute executive session designed specifically for association executives: 🧠 Lead the AI Shift: What Association Executives Must Do Now to Stay Ahead  📅 Tuesday, August 5  🕒 3 PM ET / 12 PM PT  🔗 Register here: https://hubs.ly/Q03z46VN0 In this fast-paced session, Rob will share how you can empower your team to:  ✅ Deliver more value with fewer resources  ✅ Multiply productivity by 2–10x  ✅ Protect your visibility and authority in AI-powered search  ✅ Embrace an AI-forward culture—safely and strategically This is a defining moment for our sector. The leaders who act now will shape the future of associations. #AssociationLeadership #AIforAssociations #MemberEngagement #HigherLogic #ExecutiveWebinar 

Community teams don’t always get to choose the timing of big transitions. But when change happens, especially on the platform side, what matters most is having a clear, supported path forward. That’s what the Fresh Start Program is designed to provide. Built for teams moving off Khoros, Fresh Start offers a structured, secure migration led by a team that understands the real-world needs of community professionals. From data and onboarding to long-term support, it’s everything you need to move forward without starting over. Whether you’re proactively planning or responding to shifting circumstances, Fresh Start helps your community keep its momentum and continue delivering long-term value. Explore the program: https://lnkd.in/eezwpEte

💡 Sometimes small updates can lead to BIG improvements in community engagement. That's probably why one of the most popular sessions at Higher Logic's annual Super Forum conference is "45 Ideas in 45 Minutes," which offers a speed-run through ways to optimize your online community strategy and set-up. On a recent episode of The Member Engagement Show podcast, Bettina Fowler, our VP of Customer Success, gave listeners an exclusive walkthrough of the best tips from 45 in 45. Whether you're a Higher Logic customer or not, this episode shares some things worth checking on! Watch the clip for a sneak peek 👇 🎧 And tune into the full episode for more! https://lnkd.in/eFnB3MkE

Losing members = losing revenue 💸 And in THIS economy? That’s the last thing you need. If your renewal emails aren’t pulling their weight, you might be overdue for a refresh. In this quick carousel, we’re sharing 5 high-impact strategies to help you: ✅ Re-engage at-risk members ✅ Improve email performance ✅ Boost renewals (without a huge team) Swipe through 👇

Most community platforms make you choose: easy to use or endlessly customizable. Higher Logic Vanilla’s always aimed to give you both with out-of-the-box flexibility and the power to go deeper when you need it. Now, with Widget Builder, we’re giving dev teams even more creative control without disrupting what already works. You can build fully custom components right inside the platform using React + TypeScript, scoped CSS, and live previews. It includes version control and access to Vanilla’s utils library so you can tap into community metadata, theme variables, and more. And once built, those widgets aren’t locked down either. Community admins can drop them onto pages, tweak layouts and visibility, and stay on-brand without needing to come back to dev for every. little. change. It’s real flexibility for teams that want to build once, configure often. Need to pull in a third-party API? Create a dynamic data block? Design something completely bespoke? You can without plugins or external build pipelines. Let us know if you want a walkthrough!

I LOVED this podcast episode with Rob Wenger, CEO of Higher Logic! This is a must listen. We talked about community, AI, the future of associations in an AI world, how he reinvented himself to develop a CEO mindset from an engineer mindset, and why he came back to Higher Logic. Listen to find out why I compared him with George Lucas, and why he thinks associations will save us from the curse of all AI-generated content. He even debunked a common myth about trade associations and community! There is some serious thought leadership in this episode. Please listen and share! You can find Associations Thrive on all the podcast networks! #associations #associationmanagement #ai #aiadoption #higherlogic #community #associationsthrive