One moment, processing...

Message Image  

Blogger Profile

Blog Posts

  • What you should know about Google’s new search algorithm On April 21 Google will introduce new search algorithm rewards for websites that are fully optimized for mobile platforms. Currently “mobile friendliness” isn’t a significant ranking factor in the mobile search algorithm. Tomorrow, mobile-friendliness will be. If you were to search for something on a mobile device today and then search again tomorrow (April 21), the results pages could look completely different. Considering the...

  • Carole Mahoney is passionate about inbound and engagement and has 15 years of experience working with commercial and nonprofit organizations, to determine how their buyers and audiences want to engage online, execute a content strategy to attract the right people at the right time, and measure results against real business goals. She is currently writing her first book, "Ingagements," to share the real world stories of how small organizations can grow and scale using an inbound engagement approach....

  • It’s National Volunteer Appreciation Week! 92.2% of association members reported volunteering with their association or another organization, according to ASAE’s Decision to Volunteer (2014), which published the results of a survey of more than 26,000 association professionals. So it’s no surprise that volunteers are an essential resource for any organization, especially associations. Empower your members to get involved by making volunteer opportunities easy to access and in a format they...

  • Many communities feel the pressure from committees, interest groups and other members to open new communities within their site (example: a Community for teachers has a lot of discussions on curriculum across the state, and members of a committee would like to start a separate community within the site). It’s a tall order if those groups aren’t prepared to develop a community plan, create seed questions and advocate on its behalf for support and engagement. These frequent requests can wear on...

  • Recent LinkedIn announcements reveal its interested in being much more than an online community platform. Between the acquisition of online marketing platform Bizo and its latest news on launching Lead Accelerator and the Network Display function, trends show LinkedIn is moving in a different direction. You could say this Borg-like movement (Star Trek reference—it’s too good to pass up) means the platform is now a greater entity that is not looking out for you or your best community interests....

  • We talk a lot about how social media has changed marketing pretty drastically, and we also talk about the Millennial generation’s use of social media and how much time they spend online and behind their screens. But we’re missing a more important point. When you look at the bigger picture, the real game changer behind social media has been the way it has transferred power away from central institutions and towards individuals. Remember when the only way to get video entertainment was at the...

  • As everything begins to thaw out, both people and communities crave activity after a long winter indoors, and perhaps a stretch of social hibernation, too. It’s time to open up the doors for fresh new events and meet ups. A common misconception for online communities is that it simply replaces in-person connections. For Lesley Lykins, the community manager at the Customer Experience Professionals Association (CXPA), not only has the opposite been true, but fostering those live interactions...

  • Trying to figure out how to measure the success of your community? There’s no one size fits all for picking key performance indicators (KPIs). That shouldn’t come as a surprise—the measures of success for an internal community within an organization should be different than an external association or customer support community. Instead, your approach to measuring the success for your community needs to grow from how you measure success for your organization as a whole , and the shared purpose...

  • The world we live in is becoming a place where isolation and lack of human connections is the norm. We don’t know our next-door neighbors. Technology means we don’t actually have to talk to or interact with anyone. Our jobs take us far away from friends and family. As I watch these realities day in and day out, I’m struck by the contrast of the rapidly rising trend in the demand for communities. The more our complex world isolates us, the more we seek out human connection and a place to belong....

  • Last week I did a webinar for the Higher Logic Learning Series (with my co-author, Jamie Notter) that talked about some of the research and findings in our new book, When Millennials Take Over. You can watch the whole webinar via the embedded video below: I know this post goes a little bit beyond the scope of online communities and community management, but I think it’s important to not lose sight of the big picture changes happening here. In the webinar, we talked about four key capacities...