Member Communications

Provide the tailored, relevant journey your members expect, from onboarding to renewal.

Use automated email campaigns to reach every member segment with messaging that resonates with them, based on their roles, workflow, and interests.



Build your community’s virtual destination. Bring everyone all together and engage with them through ongoing, meaningful interaction.

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Grow lasting relationships with targeted email communications, reaching your audience with the right message at the right time during their customer or member journey.

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“Automating the process has made a big difference for us. Staff time spent managing the renewal campaign has been cut by 50% because we can do all of that planning upfront.”

Christine Shupe, CAE Executive Director, Veterinary Hospital Managers Association

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case study

TMA’s Automated Campaign Created 313% Growth in Sales

The Texas Medical Association used Communications to generate non-dues revenue from their educational courses.  

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case study

EdTA’s Community Creates a Better Member Experience

The Educational Theatre Association’s community is open to its members and anyone who wants to join or visit. Doing this has not only created a buzzing, invaluable environment for educators, but boosted their organic search...

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Why Higher Logic?

Kaitlin Solomon Senior Manager of Membership Engagement, SNMMI

“From one automated renewal campaign alone, we more than made up our service expenses. We immediately saw an obvious ROI with the reinstatement revenue.”

Kaitlin Solomon Senior Manager of Membership Engagement, SNMMI