Marketing Automation Enterprise

Powerful, customizable tools to support your marketing team

Create processes and track conversions at every stage of your member lifecycle. Marketing Automation Enterprise (powered by Real Magnet) will help you generate, manage, and measure the impact of personalized content for any prospect, member, or customer. An infographic approach to reporting helps you quickly parse and report on the best metrics for engagement, conversion, and campaign progress.

Custom automated workflows/campaigns

Create custom campaigns from scratch with our Workflow Builder. Or take advantage of out-of-the-box campaigns for everything from lead generation to event registration — and quickly convert any template into Workflow Builder for more complex campaigns. Either way, it’s easy to nurture leads with advanced workflows, personalized journeys, and calls-to-action.

Template designer with built-in Adobe® Creative tools

Create custom, impactful visuals for your campaigns without a designer or any Adobe® training. Keep it fun, easy, and creative with a built-in suite of tools and an advanced content editor.

Extensive tracking, reporting, and analytics

Get powerful insight into how all your marketing channels contribute to your bottom line. Check out dozens of reports that pull key metrics for you, or use custom, advanced analytics to create your own. Effectively measure conversions and campaign impact at every stage.

Relevant emails sent with marketing automation software drive 18 times more revenue than just email blasts

Social media integrations with automated engagement

Automatically publish email messages to social channels or share via iMessage. Streamline content creation across all channels with digital cards: snippets of content with an actionable visual. Track your success in real time within our reporting.

Contact scoring and website tracking

Rank your contacts by their engagement scores, based on any interactions with content, email, or social channels. Use web pages as triggers for enrollment in marketing automation campaigns. Then track it to gather valuable activity to further refine targeting and messaging in all campaigns.

Deep CRM/AMS integrations

We integrate directly with your CRM or AMS, providing a two-way exchange of marketing data with email, web, and social interactions. The information is always current, accurate, and easily segmented. And it’s all in one location.

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