Don’t just send email, build a relationship
Marketing Automation doesn’t have to be hard. Higher Logic Marketing Automation Professional (powered by Informz) has made it easy for anyone to build automated campaigns that tell compelling stories, create real connections, and drive results. Marketing Automation makes it easier for you to do your job – to deliver tailored, relevant emails to members that drive engagement and retention, ultimately building your organization more revenue.
Manage campaigns more effectively
Create emails and templates with drag-and-drop functionality (or access to a full library of pre-built templates) all without prior HTML experience. Visualize your campaigns with a step-by-step canvas and build new marketing assets quickly. Built-in Adobe® creative editing tools empower in app image creation and editing, optimized for each message.
Create emails with dynamic content blocks that personalize messaging based on real-time data from your database. Use personas and lead scoring to move beyond basic metrics with tools and analytics that help you better understand your audience and define your strategy.