Automation: more than just an email tool
Automation set-up is clear-cut, with options and conditions for nearly any activity on your community. Use either our pre-set rules, Best Practice campaigns, or create your own rules. Simply choose the ones that fit specific needs or stages of the community, and turn them on.
Admins can also build new demographics, security groups, and pre-filled communities based on previous activity. Select rules that immediately update user profiles with badges and ribbons to reward your best advocates. Create and export spreadsheets or subsets for new automation rules for better tracking. Improve campaigns and outreach by setting up automated messages for new users or those who have not been active in a certain number of days. Automation Rules provide reporting that tracks the success of the specific rules using conversion metrics.
Track and report
Collect conversion metrics to easily determine which automation rules and campaigns are driving your desired outcomes. Some Higher Logic clients found pre-set rules to yield conversion rates over 50 percent – the value in tracking community motivation and activities is clear. No more guessing or manual matching to see which actions work for your community.