Marketing Automation Professional


Out-of-the-box marketing automation.

Marketing Automation Professional

Don’t just send email – build a relationship.

Marketing automation doesn’t have to be hard. Higher Logic Marketing Automation Professional (powered by Informz) has made it easy for anyone to build automated campaigns that tell compelling stories, create real connections, and drive results. Marketing automation makes it easier for you to do your job – deliver tailored, relevant emails to members that drive engagement and retention, ultimately increasing your organization’s revenue.

Manage campaigns more effectively

Create emails and templates with drag-and-drop functionality (or access a full library of pre-built templates) all without prior HTML experience. Use built-in Adobe® creative editing tools to create and edit in-app images, optimized for each message.

Segment smarter

Create emails with dynamic content blocks that personalize messaging based on real-time data from your database. Use personas and lead scoring to move beyond basic metrics with tools and analytics that help you better understand your audience and define your strategy.

Strong AMS integrations

We partner with all leading AMS providers, meaning you get a complete picture of a member’s contact and activity history. Personalize any communication based on AMS data, and write back any email activity to your AMS.

Capture, convert, and report

Use landing pages and website tracking to gather valuable activity to further refine campaign targeting and messaging. Streamline reporting with easy-to-read campaign reports, scoring, and conversion tracking, giving you a clear view of how your emails are performing.

Which solution is right for you?

Find out how Marketing Automation can help your team.

Request a Demo