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PROGRAM OVERVIEW

Super Forum 2023 brings together professionals across the association industry – from executives and community managers to marketing and membership professionals – to explore strategies for enhancing the member experience and tactics for delivering member value. Specific sessions offered during the event offer CAE credit eligibility. 

AGENDA AT A GLANCE

MONDAY

TUESDAY

WEDNESDAY

APRIL 10, 2023

APRIL 11, 2023

APRIL 12, 2023

Registration Opens & 1:1 Meetings

3:00 PM - 5:00 PM ET

Registration Open

8:00 AM - 4:00 PM ET

8:00 AM - 9:00 AM ET

Breakfast & Networking

5:00 PM - 7:00 PM ET

Welcome Reception

Breakfast & Networking

8:00 AM - 9:00 AM ET

Day 2 Welcome & Announcements 

9:00 AM - 9:15 AM ET

Welcome Reception

Welcome from Higher Logic's CEO & CMO

9:00 AM - 9:15 AM ET

Breakout Sessions

9:30 AM - 11:15 AM ET

State of the Association Industry

9:15 AM - 10:00 AM ET

11:30 AM - 1:00 PM ET

Lunch & 1:1 Meetings

Networking Break

10:00 AM - 10:30 AM ET

Adjourn

2:00 PM ET

10:30 AM - 12:15 PM ET

Breakout Sessions

Lunch & 1:1 Meetings

11:30 AM - 1:00 PM ET

Lunch

12:15 PM - 1:15 PM ET

Adjourn

2:00 PM ET

2023 Product Strategy

1:15 PM - 2:00 PM ET

Breakout Sessions

2:15 PM - 3:00 PM ET

3:00 PM - 3:45 PM ET

Snack & Networking Break

3:45 PM - 4:30 PM ET

Breakout Sessions

5:00 PM - 7:00 PM ET

Happy Hour

KEYNOTE SPEAKERS

The keynote speaker session will take place on Tuesday, April 11 at 9:15 AM

Michelle Mason, FASAE, CAE, serves as the President and CEO of the American Society of Association Executives (ASAE), where she is focused on advancing the professional practice of association management. Prior to ASAE, Michelle served as the President and CEO of Association Forum for seven years; as Managing Director of Strategy and Innovation at the American Society for Quality (ASQ); and Vice President of Strategic and Future Focused Research Programs at ASAE. Michelle currently serves on Alzheimer’s Association National Capital Area Chapter, Destinations International Foundation, and Tourism Diversity Matters (TDM). Michelle is a Chicago Business Journal Women of Influence Honoree 2019, Chicago Defender Women of Excellence Honoree 2019, the CEO Update Professional Society CEO of the Year 2020; and Smart Women in Meetings Hall of Fame inductee 2022. Michelle is a Certified Association Executive (CAE), Fellow of the American Society for Association Executives (FASAE) and a Certified Quality Improvement Associate (CQIA).

Reggie Henry, CAE joined ASAE in November of 1994. His responsibilities are to implement "exemplary" systems at ASAE that can serve as a model to the rest of the association community and to "ratchet-up" the use and understanding of technology among ASAE members. He has been working with and/or for non-profit organizations since 1985.

Mr. Henry speaks regularly on technology and strategy issues. Some of his most recent speaking engagements include the 2022 ASAE Technology Exploration Conference, 2022 NAESP/NASSP State Executive
Directors’ Professional Development Conference, 2021 World Chambers Congress – Dubai, NABE CE Retreat: Welcome & Plenary Session - The Future of the Membership Associations Post-Pandemic, 2021
Exhibition and Conventions Executive Forum, 2021 High Road Solutions Spring Virtual Conference, 2021 ASAE Annual Meeting. In 2009 he was invited by the Secretary of Smithsonian to participate in Smithsonian 2.0, a
Gathering to Re-Imagine the Smithsonian in the Digital Age. Reggie was recently named one of the top 40 CIOs in DC-MD-VA area.

Session Speakers

Cassandra Hansen

Senior Digital Marketing Strategist - Mighty Citizen 

Kevin Boyce

Chief Executive Officer - Higher Logic

Senior Product Manager - Higher Logic

Ryan Casey

Chief Marketing Officer - Higher Logic

Erika Brookes

Scott Cordell

Sales Training and Development Manager - Higher Logic

Practice Director - McKinley Advisors

Kristi Donovan 

  • Automation Rules are a Community Game Changer 

Monica Escobar 

Mark Griffith 

  • Path 2 Renewal: Make Membership Renewal a No-Brainer
  • What to Tell Your Boss You Learned About Email Marketing

David Jovel 

  • 2023 Product Strategy 
  • Streamline Your Website With Higher Logic 

Martha Jack 

  • 2023 Product Strategy 
  • Higher Logic Products and Services Ask Me Anything 

Bettina Fowler

  • Change is Hard! Applied Community DEIB

Quinn Drew

  • How to Thrive with Higher Logic
  • Careers & Community: Deliver Career Security as a member-benefit 
  • Member Management Made Easy 
  • Welcome and Announcements (Day 1 & 2)
  • Welcome and Announcements (Day 1 & 2)
  • Five Digital Strategies to Reimagine Your Marketing
  • Trends in Association Strategy 

Brian Lindsey 

  • Extending Engagement With Learning

Greg Pollack

  • Harnessing the Power of Community Data 

Angie McPherson

  • Holy Microsite ROI!  

Amanda Moran

  • How to Thrive with Higher Logic

Kristen Parody 

  • Automation Rules are a Community Game Changer 

Cate Sauer 

  • Change is Hard! Applied Community DEIB

Community Engagement Manager - Rotary International

Senior Manager, Member Engagement -  ASIS International 

SVP, Customer Success Operations  -  Higher Logic 

Sr. Director of Marketing - Higher Logic

President - eConverse Media 

Director of Sales - Higher Logic 

Joshua Slyman 

  • Careers & Community: Deliver Career Security as a member-benefit 

Sarah Spinosa 

  • What to Tell Your Boss You Learned About Email Marketing

Emily Stamm 

  • Holy Microsite ROI!  
  • Member Management Made Easy 

Lizzie Urban 

  • 2023 Product Strategy
  • Higher Logic Products and Services Ask Me Anything 
  • Higher Logic Product Roadmap 

Chris Weaver 

  • Higher Logic Product Roadmap 

Edward Wendling 

  • Extending Engagement With Learning

Kelly Whelan 

  • Path 2 Renewal: Make Membership Renewal a No-Brainer

James Willey 

  • Welcome and Announcements (Day 1 & 2)
  • 2023 Product Strategy

Carly Wohlers 

  • How to Thrive with Higher Logic

John Micah Yates 

  • How Marketing Automation Can Save Your Sanity

Jay Younger 

  • Trends in Association Strategy

Rita Zimmerman 

  • How Marketing Automation Can Save Your Sanity

TopClass Product Manager - ASI 

Vice President of Sales

Senior Website Specialist - NACCHO

Senior Implementation Project Manager - Higher Logic 

Success Advisor - Higher Logic 

Customer Success Manager/Advisor - Higher Logic 

Director, Product Strategy - Web Scribble 

Product Marketing Manager - Higher Logic 

Sr. Sales Engineer - Higher Logic 

Director of Product Management - Higher Logic 

Product Manager - Higher Logic 

VP of Strategic Partnerships - ASI 

Content Marketing Manager - Higher Logic 

Chief Product Officer - Higher Logic 

Customer Experience Solution Engineer - Higher Logic 

Platform Advisor - Higher Logic 

President & CEO  - McKinley Advisors 

Communications Coordinator - American Inns of Court 

2:00 PM ET

Adjourn

Andy Steggles

Board Advisor - Insight Guide

  • chatGPT/open ai – community and marketing implications & applications
     

Conor Sibley

CEO - Insight Guide

  • chatGPT/open ai – community and marketing implications & applications
     
  • Change Happens: Creating a Culture of Innovation 

President & CEO - The Arritt Group 

Beth Arritt 

  • Welcome and Announcements

EVP & Chief Customer Officer  - Higher Logic

Jay Nathan

Christin Berry

VP, Business Analytics & Data Services - ASAE

  • Harnessing the Power of Community Data
  • 2023 Product Strategy

Co-founder & CEO  - Web Scribble


Alexey Gutin