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PROGRAM OVERVIEW
Super Forum 2023 brings together professionals across the association industry – from executives and community managers to marketing and membership professionals – to explore strategies for enhancing the member experience and tactics for delivering member value. Specific sessions offered during the event offer CAE credit eligibility.
AGENDA AT A GLANCE
MONDAY
TUESDAY
WEDNESDAY
APRIL 10, 2023
APRIL 11, 2023
APRIL 12, 2023
Registration Opens & 1:1 Meetings
3:00 PM - 5:00 PM ET
Registration Open
8:00 AM - 4:00 PM ET
8:00 AM - 9:00 AM ET
Breakfast & Networking
5:00 PM - 7:00 PM ET
Welcome Reception
Breakfast & Networking
8:00 AM - 9:00 AM ET
Day 2 Welcome & Announcements
9:00 AM - 9:15 AM ET
Welcome Reception
Welcome from Higher Logic's CEO & CMO
9:00 AM - 9:15 AM ET
Breakout Sessions
9:30 AM - 11:15 AM ET
State of the Association Industry
9:15 AM - 10:00 AM ET
11:30 AM - 1:00 PM ET
Lunch & 1:1 Meetings
Networking Break
10:00 AM - 10:30 AM ET
Adjourn
2:00 PM ET
10:30 AM - 12:15 PM ET
Breakout Sessions
Lunch & 1:1 Meetings
11:30 AM - 1:00 PM ET
Lunch
12:15 PM - 1:15 PM ET
Adjourn
2:00 PM ET
2023 Product Strategy
1:15 PM - 2:00 PM ET
Breakout Sessions
2:15 PM - 3:00 PM ET
3:00 PM - 3:45 PM ET
Snack & Networking Break
3:45 PM - 4:30 PM ET
Breakout Sessions
5:00 PM - 7:00 PM ET
Happy Hour
KEYNOTE SPEAKERS
The keynote speaker session will take place on Tuesday, April 11 at 9:15 AM
Michelle Mason, FASAE, CAE, serves as the President and CEO of the American Society of Association Executives (ASAE), where she is focused on advancing the professional practice of association management. Prior to ASAE, Michelle served as the President and CEO of Association Forum for seven years; as Managing Director of Strategy and Innovation at the American Society for Quality (ASQ); and Vice President of Strategic and Future Focused Research Programs at ASAE. Michelle currently serves on Alzheimer’s Association National Capital Area Chapter, Destinations International Foundation, and Tourism Diversity Matters (TDM). Michelle is a Chicago Business Journal Women of Influence Honoree 2019, Chicago Defender Women of Excellence Honoree 2019, the CEO Update Professional Society CEO of the Year 2020; and Smart Women in Meetings Hall of Fame inductee 2022. Michelle is a Certified Association Executive (CAE), Fellow of the American Society for Association Executives (FASAE) and a Certified Quality Improvement Associate (CQIA).
Reggie Henry, CAE joined ASAE in November of 1994. His responsibilities are to implement "exemplary" systems at ASAE that can serve as a model to the rest of the association community and to "ratchet-up" the use and understanding of technology among ASAE members. He has been working with and/or for non-profit organizations since 1985.
Mr. Henry speaks regularly on technology and strategy issues. Some of his most recent speaking engagements include the 2022 ASAE Technology Exploration Conference, 2022 NAESP/NASSP State Executive
Directors’ Professional Development Conference, 2021 World Chambers Congress – Dubai, NABE CE Retreat: Welcome & Plenary Session - The Future of the Membership Associations Post-Pandemic, 2021
Exhibition and Conventions Executive Forum, 2021 High Road Solutions Spring Virtual Conference, 2021 ASAE Annual Meeting. In 2009 he was invited by the Secretary of Smithsonian to participate in Smithsonian 2.0, a
Gathering to Re-Imagine the Smithsonian in the Digital Age. Reggie was recently named one of the top 40 CIOs in DC-MD-VA area.
Session Speakers
Cassandra Hansen
Senior Digital Marketing Strategist - Mighty Citizen
Kevin Boyce
Chief Executive Officer - Higher Logic
Senior Product Manager - Higher Logic
Ryan Casey
Chief Marketing Officer - Higher Logic
Erika Brookes
Scott Cordell
Sales Training and Development Manager - Higher Logic
Practice Director - McKinley Advisors
Kristi Donovan
- Automation Rules are a Community Game Changer
Monica Escobar
Mark Griffith
- Path 2 Renewal: Make Membership Renewal a No-Brainer
- What to Tell Your Boss You Learned About Email Marketing
David Jovel
- 2023 Product Strategy
- Streamline Your Website With Higher Logic
Martha Jack
- 2023 Product Strategy
- Higher Logic Products and Services Ask Me Anything
Bettina Fowler
- Change is Hard! Applied Community DEIB
Quinn Drew
- How to Thrive with Higher Logic
- Careers & Community: Deliver Career Security as a member-benefit
- Member Management Made Easy
- Welcome and Announcements (Day 1 & 2)
- Welcome and Announcements (Day 1 & 2)
- Five Digital Strategies to Reimagine Your Marketing
- Trends in Association Strategy
Brian Lindsey
- Extending Engagement With Learning
Greg Pollack
- Harnessing the Power of Community Data
Angie McPherson
- Holy Microsite ROI!
Amanda Moran
- How to Thrive with Higher Logic
Kristen Parody
- Automation Rules are a Community Game Changer
Cate Sauer
- Change is Hard! Applied Community DEIB
Community Engagement Manager - Rotary International
Senior Manager, Member Engagement - ASIS International
SVP, Customer Success Operations - Higher Logic
Sr. Director of Marketing - Higher Logic
President - eConverse Media
Director of Sales - Higher Logic
Joshua Slyman
- Careers & Community: Deliver Career Security as a member-benefit
Sarah Spinosa
- What to Tell Your Boss You Learned About Email Marketing
Emily Stamm
- Holy Microsite ROI!
- Member Management Made Easy
Lizzie Urban
- 2023 Product Strategy
- Higher Logic Products and Services Ask Me Anything
- Higher Logic Product Roadmap
Chris Weaver
- Higher Logic Product Roadmap
Edward Wendling
- Extending Engagement With Learning
Kelly Whelan
- Path 2 Renewal: Make Membership Renewal a No-Brainer
James Willey
- Welcome and Announcements (Day 1 & 2)
- 2023 Product Strategy
Carly Wohlers
- How to Thrive with Higher Logic
John Micah Yates
- How Marketing Automation Can Save Your Sanity
Jay Younger
- Trends in Association Strategy
Rita Zimmerman
- How Marketing Automation Can Save Your Sanity
TopClass Product Manager - ASI
Vice President of Sales
Senior Website Specialist - NACCHO
Senior Implementation Project Manager - Higher Logic
Success Advisor - Higher Logic
Customer Success Manager/Advisor - Higher Logic
Director, Product Strategy - Web Scribble
Product Marketing Manager - Higher Logic
Sr. Sales Engineer - Higher Logic
Director of Product Management - Higher Logic
Product Manager - Higher Logic
VP of Strategic Partnerships - ASI
Content Marketing Manager - Higher Logic
Chief Product Officer - Higher Logic
Customer Experience Solution Engineer - Higher Logic
Platform Advisor - Higher Logic
President & CEO - McKinley Advisors
Communications Coordinator - American Inns of Court
2:00 PM ET
Adjourn
Andy Steggles
Board Advisor - Insight Guide
- chatGPT/open ai – community and marketing implications & applications
Conor Sibley
CEO - Insight Guide
- chatGPT/open ai – community and marketing implications & applications
- Change Happens: Creating a Culture of Innovation
President & CEO - The Arritt Group
Beth Arritt
- Welcome and Announcements
EVP & Chief Customer Officer - Higher Logic
Jay Nathan
Christin Berry
VP, Business Analytics & Data Services - ASAE
- Harnessing the Power of Community Data
- 2023 Product Strategy
Co-founder & CEO - Web Scribble