Your Members Are Talking. Are You Listening? 

Community engagement isn’t just a “nice to have” — it’s a proven driver of retention, revenue, and member satisfaction.

Hear from the Australian Dental Association’s Sophie McGregor on how her team uses member conversations and data to shape smarter marketing and event strategies. 

What You’ll Learn: 

  • Real-life examples of how associations are using community data to inform decision-making. 
  • How peer-to-peer engagement drives retention by creating value that members can’t find anywhere else.  
  • Ways to surface sponsor-ready insights and create new revenue streams with member-led conversations.  
  • Tips to align your community, marketing, and events strategy for more cohesive and efficient engagement.  
  • Tech insights from Higher Logic’s platform — what’s possible now, and what’s next  

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Using Peer-to-Peer Engagement

To Drive Retention 
& Revenue



ON-DEMAND RECORDING

Meet Your Presenters

Brendan Leehe

Customer Marketing Manager
Higher Logic

Using Peer-to-Peer Engagement

To Drive Retention & Revenue

Tuesday, 21 October, 2025
10 am AEDT | 12 pm NZDT

Monday, 20 October 2025
7:00 pm CST | 8:00 pm EDT 

Sophie McGregor

Online Communities Coordinator Australian Dental Association 

Shristi Khanal

Strategic Advisor
 Higher Logic