Learning how to reach young professionals and prove your association’s value is critical for your association’s continued success. 

In this webinar, we’ll explore marketing tactics and innovative engagement strategies to help your association reach Gen Z and adapt to the needs of the modern member. Our panelists will share their real-life experience launching a Young Professional Committee and how it enabled them to improve their organization. They’ll discuss the insights they gained, the new strategies they implemented, and what they learned as they worked to create a Gen Z-friendly Association. 

This webinar will help forward-thinking association professionals:

  • Understand the Gen Z mindset and aspirations
  • Craft targeted strategies to reach and engage a young professional audience
  • Identify ways to modernize processes and policies to meet evolving members needs

Live attendees were eligible to receive 1 CAE credit. 

RSVP Today!

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Our Panelists & Moderator

Jennifer Richards

Associate Vice President, Membership at American Association of Airport Executives

Kelly Whelan (Moderator)

Content Marketing Manager at Higher Logic

On-Demand

Jeremy Valcich

C.M., ACE, IACE
Director, Regulatory Affairs at American Association of Airport Executives

Higher Logic is a CAE Approved Provider.  The program(s) linked meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.