Having benchmarks specific to your industry helps put your organization’s performance into context. That’s why Higher Logic releases a series of association-specific reports each year, to provide insights into trends and metrics that can help you evaluate the effectiveness of your communication, community, and member engagement strategies. 

During this webinar, two association veterans – Sarah Spinosa and Kelly Whelan – will take a deep dive into benchmarks from Higher Logic’s most recent association email, community, and member experience data. They’ll discuss: 

• Average email deliverability, open, click, and unsubscribe rates and ideas for improving   
  
  
• Average community size, users, activity, and ways to engage your community consumers, contributors, and creators
  
  
• Insights from our annual member experience survey (which asks current association members what they value most from their associations – and what makes them consider leaving).

Tune in to see how your association’s performance compares to your peers, and to gain ideas for measuring your own data and improving your email, community, and member engagement strategies.  

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WEBINAR
Benchmarks for 
Success

Presented By

Kelly Whelan

Content Marketing Manager

at Higher Logic

On-Demand

Benchmarks for Success 
Webinar with Kelly Whelan 
and Sarah Spinosa 

Sarah Spinosa

Sr. Product Marketing Manager

at Higher Logic

With Kelly Whelan & Sarah Spinosa

Kelly Whelan is the Content Marketing Manager for Higher Logic. In this role, she develops resources to support association professionals and advise them on member engagement and communication strategy. She also hosts Higher Logic’s podcast, The Member Engagement Show. She has 10 years of experience in marketing for associations and nonprofits, and used Higher Logic products for 7.5 years prior to joining the organization.

Sarah Spinosa is the Sr. Product Marketing Manager at Higher Logic. She’s a veteran of the association industry, with over 15 years of marketing experience. She had been using Higher Logic products for nearly a decade prior to joining the Orange Army in February 2022. She has also worked with SaaS organizations. Sarah serves on the ASAE Marketing Professionals Advisory Council and in the past has also served on the ASAE MMCC Program Advisory Council and as an ASAE Gold Circle Award judge.

Higher Logic is a CAE Approved Provider.  The program(s) linked meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Registrants who attend live were eligible to receive 1 CAE credit.