WEBINAR SERIES

The Association Marketer’s Guide to 2022 Planning 

Data-backed decisions are strong decisions. If you want to compete in today’s highly personalized, specialized market, you need to put your members at the center of everything you do, from program offerings to resources to their onboarding journey. What's the fuel that powers that member-centric focus? Data. 

In this three-part series, we will dive into the world of member data. Whether you’re a data novice or a seasoned pro, you’ll walk away with tips to improve your processes and learn how to leverage all of the great information you’re capturing. 

Can you count your number of marketing colleagues on one hand?  

Most association marketing departments comprise of a small, but mighty, team. You likely wear many different hats—one day you’re building campaigns and managing event registrations, the next day you’re setting up microsites, outlining content, and overseeing ad budget… 

It can seem like the work is never done. When you have a small staff, technology and the right processes are your keys to running a well-oiled machine.

In this three-part series, you’ll learn from our resident association marketing experts and some special guests about the tools you need to remove roadblocks, implement better strategies, and create a solid marketing plan for 2022.

SESSION 1

A Map for Your Content & SEO Strategy 

We’ve all heard that content is king—but can anyone find your content? How can you craft your content to get discovered by search engines? What do you do once you've captured leads using content? 

Join Higher Logic's marketing strategists Vivian Swertinski and Beth Arritt to learn how to drive traffic to your site and then capture leads you can nurture to conversion. 

Vivian Swertinski

Sr. Manager of Strategic Services

Wednesday, November 10  @  1pm ET

Beth Arritt

Association Evangelist

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SESSION 2

5 Hacks to Make Your Marketing Automation Life Easier 

Marketing automation isn’t just about automated campaigns – there is so much more to it than that! In this session, you’ll learn about 5 hacks you can use marketing automation for that will save you time and make your life easier.  

Wednesday, November 17 @ 1pm ET

Beth Arritt

Association Evangelist

Vivian Swertinski

Sr. Manager of Strategic Services

SPEAKERS

ON-DEMAND

SESSION 3

How to Rethink Your Association's Newsletter from the Ground Up 

Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue. But just because these stalwarts are an institution doesn’t mean they have to read like a history book.  

Is it time to rethink your association’s newsletter?

Wednesday, December 1 @ 1pm ET

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Annie Henderson

Marketing and Communications Manager, ASBO International

Beth Arritt

Association Evangelist

SPEAKERS

ON-DEMAND