Your association’s success, and the value you offer to your members, depends on your ability to anticipate and meet the ever-evolving needs and expectations of your audience. You’re competing for time, resources, and decreasing attention spans. To create a personal member experience, you need to give your members what they ’re looking for, when and where they’re looking for it.
We polled 250 association members to ask them what they expect and value from their associations.
Download the report to get answers to questions, including:
How often, and via what communications channels, do members prefer to hear from their association?
What member benefits do members most value?
How important is a personalized member experience?
