An annual check-in with your CS team isn't enough to motivate your low-touch customers. But how do you engage them in meaningful ways that make them WANT to become more involved?
Our panel of Customer Marketing pros are here to discuss the tactics they've found effective at reaching their customers at different points in their journey, moving them from low-touch, once-a-year conversations to brand advocates and highly engaged users.
Watch this live panel discussion on-demand to learn more about:
- The Engagement Ladder: It’s not enough to just reach out, you have to reach customers where they are.
- Connecting Customers to Each Other: Getting new customers in touch with your product evangelists gives them a peer network.
- Creating Brand Advocates: Identifying your most engaged customers (and nurturing new ones) can give you a ready-made list of references or speakers.
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10 Ways to Engage Your Low-Touch Customers
Panel Discussion
Panelists
Tara Robertson
CMO at Teamwork
Luke Reynebeau
Director, Customer Marketing at Sprout Social
On-Demand
