Evolving Your Support Community to Become an Enterprise Strategic Asset
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On-Demand Webinar
Are you ready to evolve your support community to become an Enterprise Strategic Asset?
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Meet the Host
Are you intrigued yet?
How communities enable adoption and retention
Open vs. closed (gated) communities
Leveraging communities to support a freemium product offer
How communities enable adoption and retention
The importance of integrating community activity to CRM
Over the past few years, support communities have grown in popularity and become an increasingly critical piece of the self-service strategy for technology firms.
In the age of subscription selling, customer success, and product led growth, however, smart companies are leveraging customer communities to become a one-stop shop that serves every step of the digital customer journey.
John Ragsdale, Distinguished Researcher and VP of Technology Ecosystems for TSIA, discusses TSIA’s Enterprise Community Progression Model, and describes the natural evolution he is seeing support communities take as they expand their target audience, content focus, and use cases, to become an industry thought leader hub.
John and Adrian Speyer, Head of Community at Higher Logic, discuss a number of topics, including:
Why onboarding is paramount to the success of a community
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Meet the Host
JOHN RAGSDALE
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John Ragsdale is the distinguished Vice President of technology research for TSIA. His area of expertise is in assisting enterprise technology firms with the selection and value realization of tools and platforms, with a constant focus on the customer experience.
John drives TSIA's highly regarded technology research agenda, delivering insightful thought-leadership research and analysis on the most pressing issues facing business leaders to enable them to better plan and execute their strategies. John is the author of “Lessons Unlearned,” which chronicles his career inside the customer service industry and contributing author to “How Companies Succeed in Social Business.
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Why onboarding is paramount to the success of a community
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Support communities have become an integral part of the self-support strategy across the technology sector, and rightly so.
Modern businesses, however, realize the potential in leveraging community to become a one-stop shop for every step of the customer journey.
Join John Ragsdale to learn how to expand your community use case and develop an enterprise strategic asset.
How to create a tight and ongoing feedback loop
How to build products with, not for, your community
How to create a tight and ongoing feedback loop
How to leverage your community members as advocates to help drive early adoption
Don’t sit around worried that a customer community is a mountain to climb; register for this webinar to learn why a community is necessary to your future customer success endeavours, and completely achievable!
Don’t sit around worried that a customer community is a mountain to climb; register for this webinar to learn why a community is necessary to your future customer success endeavours, and completely achievable!
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