Industry-specific email trends and performance metrics offer associations both a snapshot of the current digital communication landscape and a tool to compare against. Benchmarks can help you contextualize your own data and gauge the effectiveness of your marketing strategies. 

Higher Logic’s 2023 Association Email Benchmark Report summarizes email data and trends specifically for marketers in the association industry. 

Download the report to explore what we saw in 2023, including: 

  • Average open, click, and unsubscribe rates 

  • Which day of the week has the highest open and click rates 

  • The impact of using automated campaigns, dynamic content, and segmented send lists

And prepare for 2024 by learning more about:  

  • New email requirements coming to Google & Yahoo

  • Data privacy regulations passing across the U.S. 

  • Marketing AI enhancements coming to Higher Logic Thrive

Download Your Copy

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THE 2023

association email

benchmark report